TRUE/FALSE
1. The Opening Case shows that McDonald’s is one of the few firms able to achieve strategic competitiveness from its founding until the present time.
ANS: F PTS: 1 DIF: Medium REF: 3
OBJ: 01-01 TYPE: application
NOT: AACSB: Multicultural & Diversity | Management: Environmental Influence | Dierdorff & Rubin: Managing strategy and innovation
2. By focusing on product innovations and upgrades of its properties, McDonald’s was able to achieve strategic competitiveness and above average returns.
ANS: T PTS: 1 DIF: Medium REF: 3-4
OBJ: 01-01 TYPE: application
NOT: AACSB: Business Knowledge and Analytical Skills | Management: Strategy| Dierdorff & Rubin: Managing strategy and innovation
3. Strategic competitiveness is achieved when a firm successfully formulates and implements a value-creating strategy.
ANS: T PTS: 1 DIF: Easy REF: 4
OBJ: 01-01 TYPE: knowledge
NOT: AACSB: Business Knowledge & Analytical Skills | Management: Strategy | Dierdorff & Rubin: Managing strategy & innovation
4. Part of McDonald’s strategy was the choice that it would remain involved in additional food concepts such as Boston Market and Chipotle.
ANS: T PTS: 1 DIF: Easy REF: 4
OBJ: 01-01 TYPE: application
NOT: AACSB: Business Knowledge & Analytical Skills | Management: Strategy | Dierdorff & Rubin: Managing strategy & innovation
5. Alligator Enterprises has earned above-average returns since its founding five years ago. Since no other firm has challenged Alligator in its particular market niche, the firm’s owners can feel secure that Alligator has established a competitive advantage.
ANS: F PTS: 1 DIF: Hard REF: 5
OBJ: 01-01 TYPE: application
NOT: AACSB: Business Knowledge & Analytical Skills | Management: Strategy | Dierdorff & Rubin: Managing the task environment
6. The goal of strategic management is to develop a competitive advantage that is permanent.
ANS: F PTS: