Preview

Strategic Management and Virgin Atlantic

Good Essays
Open Document
Open Document
2827 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Management and Virgin Atlantic
Question 1

Virgin group limited is world largest british multinational company founded by Richard branson.it has various core business like travel,entertainment and life style and it includes 400 companies world wide.

Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group as of September 2008 was £5.01 billion.

Virgin Group operates from its headquarters at The School House, 50 Brook Green in the London Borough of Hammersmith and Fulham.Richard branson retains complete owner ship and control of virgin brand.

Each of the companies operating under the Virgin brand is a separate entity, with Branson completely owning some and holding minority or majority stakes in others. Occasionally, he simply licenses the brand to a company that has purchased a division from him, such as Virgin Mobile USA, Virgin Mobile Australia, Virgin Radio and Virgin Music (now part of EMI).

In mid-May 2013, the Virgin Group expressed its intention to seek out opportunities in Australia's healthcare industry to consolidate on the Group's Australian fitness centres. The Group also owns more than 100 National Health Service (NHS) services in the United Kingdom and the healthcare division of medical services group Assura after entering the British healthcare industry in 2011.

Portfolio stretegy means a view to pull the business investments with lowest average risks and high returns.it includes company’s company’s consistant vision.

Question 2

The Virgin Atlantic Airways is a UK-based private international airline that started operation in 1984. Flying up to 35 destinations in North America, Asia and Africa, it is 51% owned by Virgin Group and 49% owned by Singapore Airlines (Wikipedia). Its fleet size is 37 (31 in order) It competes with other local and international

You May Also Find These Documents Helpful

  • Powerful Essays

    Vanguard Health Systems

    • 3783 Words
    • 16 Pages

    The Blackstone Group is a private equity firm that acquired a majority equity stake in Vanguard Health Systems with a $1.75 billion dollar investment in 2004.…

    • 3783 Words
    • 16 Pages
    Powerful Essays
  • Best Essays

    Two main political factors in Virgin’s external business environment are deregulation and infrastructure. Before the 1980s airlines were typically controlled by the government, now due to deregulation, governments do not dictate airfares or routes etc and thus leave an open market for new competitors. As there is more competition for market share, airlines are forced to become efficient and competitive therefore driving prices down. Deregulation is said to have caused an estimated 20% in air fares (Dayao, et al., 2009). In 1979 the “open skies” act was introduced. This refers to an international deregulation policy to ‘liberalize the rules and regulations and minimize government intervention’ (USLegal, n.d.) One recent act is the open skies policy between the US and Europe, ‘allowing airlines based in the United States and Europe to fly across the Atlantic between any two airports in each region’ (New York Times, 2008). Although airline deregulation is not a recent concept, ‘its effects are still being felt today’ (Smith and Cox, n.d.) through the emergence of…

    • 2143 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Virgin Trains Swot

    • 1440 Words
    • 6 Pages

    Virgin Trains is owned and run by Virgin Management and Stagecoach Plc. The Virgin Management team are the majority shareholders and own 51% of the company as opposed to Stagecoach which owns 49%. Virgin Trains is managed by a board known as Virgin Rail Group and is made up of the Virgin Management team and Stagecoach.…

    • 1440 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Victoria’s Secret is an underwear company specialized for women almost any age. It is a part of Limited Brands portfolio, which owns Victoria's Secret Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel brands. Victoria’s Secret accounts for more than 50% of this portfolio. It is the most purchased underwear brand in the United States. Victoria’s Secret offers luxury, sexy, comfortable underwear for women. Moreover, they offer beauty products, cosmetics, clothes and accessories. Victoria’s Secret net sales accounted for $5,604 million in year 2009. Victoria’s Secret owns stores all over the United States, in Canada and sells its products worldwide.…

    • 6244 Words
    • 25 Pages
    Good Essays
  • Satisfactory Essays

    Virgin Australia

    • 293 Words
    • 2 Pages

    Virgin Australia is clearly organic. It has multi-talented individuals working in several different departments. For example, finance, marketing, sales, engineering etc.…

    • 293 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Since it was established by Richard Branson in 1970, the Virgin Group has gone on to operate in sectors ranging from music and travel to financial services and retail, with three key brands: Virgin Atlantic, Virgin Holidays and Virgin Media. magazine and along with its multi-awardwinning Heathrow Clubhouse, demonstrates how Virgin Atlantic continues to strive for exacting standards within the airline industry. Virgin Holidays offers bespoke holiday experiences throughout the world, from Alaska to Zanzibar, backed up with expert knowledge and innovative customer service from booking through to resort. It is the UK’s largest long haul holiday company and the market leader to the US, the Caribbean and the Middle East. Its extensive retail network of Virgin Holidays stores – 46 throughout the UK – offers an alternative to the traditional high street travel agent experience. Launched in 2007, Virgin Media was the first company to provide for all of its customers’ digital needs in one package, bringing broadband, television, phone and mobile services to almost 12 million homes nationwide. It owns the largest fibre optic network in the UK and it is purpose-built for the way digital media is consumed today. Films,…

    • 1499 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Unrelated diversification or conglomerate diversification was applied by the company. Virgin Group of UK was mainly associated with music and recording, however, the company ventured into new products and new markets including Virgin Cola, Virgin Megastores, Virgin Airlines and Virgin Telecommunications. As a result, the Virgin Group had been able to have a result of…

    • 711 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Victoria’s Secret is a subsidiary company of Limited Brands, Inc. The mission statement of Victoria’s Secret is the same as Limited Brands, and other subsidiaries held by Limited Brands.…

    • 2230 Words
    • 9 Pages
    Better Essays
  • Best Essays

    Virgin Active Strategy

    • 2128 Words
    • 9 Pages

    Matthew Bucknall, global CEO, Virgin Active added, “With a proven formula that has seen rapid growth and expansion overseas over the last nine years, we believe that the Australian market is ripe for the new, holistic approach to health and fitness that Virgin Active offers.”…

    • 2128 Words
    • 9 Pages
    Best Essays
  • Better Essays

    Vodafone Internal Analysis

    • 1197 Words
    • 5 Pages

    Resources are being classified into tangible and intangibles assets as the followings: *Resources of *Virgin Group Tangible Resources Intangible Resources Capabilities of Virgin Group are established by the integrated resources that assisted it to stay competitive and to outdo its competitors. Valuable capabilities will aid Virgin Group to effectively tap and explore spotted opportunities as well as to minimize threats in the external environment. Should capabilities are consistently and effectively utilized, they will turn significant and be difficult to be imitated or substituted. With the resources discussed above, 3 capabilities of Virgin Group are identified as follows: - *Capabilities 1: Unique C*ulture of *"Making difference and creating uniqueness"* (*Contributed Resources: *Financial, Organizational, Human, Innovation*, Technological*) Creativity, Innovation are the foundations to Virgin and Richard Branson’s success! Technology push is the spine for innovation and likely to simulate process innovation in how service is provided when looking into Virgin. Technology is more likely to simulate process innovation. Every turn and businesses Branson venture has been with some kind of innovation or creativity element if not something unique, something that has not been seen or heard of before in the relevant market. Virgin Group has achieved a competitive advantage among its competitors by uniformly followed its culture in all business in serving good value and service to the customers in different ways. The basic and the core competence of all Virgin Group's business ventures are to do things just a little bit differently from the rest. And also they always tried to add value by adding a little fun to the business. By differentiating in strategy itself to fit of the activities and the ways of doing business have also differentiated itself from the rivals and make it difficult to imitate Virgin’s strategy. Hence, they have established their business to…

    • 1197 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Official SWOT For Qantas

    • 2377 Words
    • 11 Pages

    services. The group primarily operates in Australia, New Zealand and Asia. It is headquartered in…

    • 2377 Words
    • 11 Pages
    Good Essays
  • Best Essays

    Richard Branson is the Founder of the Virgin Group, a conglomerate of over 400 companies that includes airlines, mobile phones, music records, etc. Vijay Mallya is the Chairman of United Breweries Group, which owns many Indian liquor brands, a currently-defunct airline and a Formula 1 racing team, among other businesses.…

    • 1385 Words
    • 6 Pages
    Best Essays
  • Good Essays

    Rajkot Dairy

    • 996 Words
    • 4 Pages

    The British global entertainment retail chain, HMV’s full company name is His Master's Voice. Apart from being listed on the London Stock Exchange, the company also operates in Hong Kong and Singapore.…

    • 996 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Richard Branson

    • 645 Words
    • 3 Pages

    Richard is one of the richest people in the world with a net worth of $4.6B, also making him one of the most successful entrepreneurs in the world as well. He named his business “Virgin”, simple because he was new to the business world and classed himself inexperienced. The Virgin Group has grown successful in sectors such as mobile, telephone, travel, leisure, music etc. He now has over 56 products/services including Virgin Airlines, Virgin Records, Virgin Mobile and Virgin Radio too name a few. Across the entire business, they have approximately 50,000 employees, in over 30 countries. Virgin Group companies don’t see themselves as a hierarchy but more as a part of one big family. They are encourages to run their own affairs, yet the companies help one another, finding the solutions to problems, sharing ideas, values, interests and goals.…

    • 645 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Virgin Group Ltd., founded in 1989, is a British multinational branded venture capital conglomerate founded by business tycoon Richard Branson, operating in various business areas.…

    • 3299 Words
    • 14 Pages
    Powerful Essays