Strategic Management Case 3
Problem statement: How can a mobile device maintain/increase their market share by conducting an external analysis?
1. What is an external analysis and explain which models can be used.
An external analysis is a good way to look at the opportunities and threats of a company. It gives you an good overview about the external environment. You can use models like the 5-forces model and a PESTEL analysis. (Porter, 2008) (Marcus & Dam, 2009)
2. explain each model you find.
PESTEL analysis: With a PESTEL analysis you can analyze you external environment. The factors are:
* Political: Here you can look at political factors, what kind of rules are there in the countries? For example on television you must broadcasting a good view of your country. Not only beautiful man and woman like in The bold and the beautiful but also the negro because he has to.
* Economic: How is the economic growth? If you want to expand you company and the economy you should think twice before you do.
* Social: Social trends are important. These days companies wants to be “Green”. This is a social trend, most of the time it costs more to be green but because it’s a trend it may work out. 30 years ago nobody cares.
* Technological: technological factors are important, the most for productions. Like the R&D tag iTunes came with. It’s the innovations that the customers want. Like newspapers on tablets.
* Legal: Logical there are also some legal factors, this include discrimination law, consumer law health and safety law, etc.
5-forces model:
To get a clear view of the external environment Porters 5 forces model is being used. It helps the company to develop the competitive advantages of the organization and so compete wit hit rivals. The five basic forces are: 1. the bargaining power of suppliers; 2. the bargaining power of buyers; 3. the threat of potential new entrants; 4. the threat of substitutes; 5. the extent of
1. What is an external analysis and explain which models can be used.
An external analysis is a good way to look at the opportunities and threats of a company. It gives you an good overview about the external environment. You can use models like the 5-forces model and a PESTEL analysis. (Porter, 2008) (Marcus & Dam, 2009)
2. explain each model you find.
PESTEL analysis: With a PESTEL analysis you can analyze you external environment. The factors are:
* Political: Here you can look at political factors, what kind of rules are there in the countries? For example on television you must broadcasting a good view of your country. Not only beautiful man and woman like in The bold and the beautiful but also the negro because he has to.
* Economic: How is the economic growth? If you want to expand you company and the economy you should think twice before you do.
* Social: Social trends are important. These days companies wants to be “Green”. This is a social trend, most of the time it costs more to be green but because it’s a trend it may work out. 30 years ago nobody cares.
* Technological: technological factors are important, the most for productions. Like the R&D tag iTunes came with. It’s the innovations that the customers want. Like newspapers on tablets.
* Legal: Logical there are also some legal factors, this include discrimination law, consumer law health and safety law, etc.
5-forces model:
To get a clear view of the external environment Porters 5 forces model is being used. It helps the company to develop the competitive advantages of the organization and so compete wit hit rivals. The five basic forces are: 1. the bargaining power of suppliers; 2. the bargaining power of buyers; 3. the threat of potential new entrants; 4. the threat of substitutes; 5. the extent of
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