Strategic Management Essay
Module (Strategic Management)
Title of Assignment: A strategic analysis report prepared on request by Quattro limited.
TABLE OF CONTENTS
Cover page………………………………page 1
Table of contents………………………...................page 2
Executive summary……………………...................page 3
Introduction……………………………...................page 4
Finance function
Deciding measures to use………………..................page5
Measuring profitability and productivity……….page 6-11
Non financial performance measures……………..page 12 Marketing function
Porters Five Forces Model………………………...page13
Boston Consulting Group (BCG) portfolio matrix…page 13-14
Ansoff growth vector matrix ……………………...page15
Conclusion…………………………………..page17
References..............................................................page18
Executive summary
This advice (write-up) has dealt with two organizational functions namely Finance and Marketing. The strategic analysis of the two functions has been done bearing in mind the need to establish Quattro Ltd as a competitive and efficient organization. The discussions on various financial measurements and marketing strategies are aimed at ensuring that Quattro’s management is fully informed of necessary options on business policy, strategic management and performance measurements. The financial and marketing strategies discussed will assist in improving the company’s efficiency, profitability and productivity. Also, covered are the three strategic models, namely, Porters Five Forces, Boston Consulting Group (BCG) portfolio matrix and Ansoff growth vector matrix. The discussion and analysis on these models go a long way in providing valuable advice to my clients Quattro, who are in the process of establishing a manufacturing enterprise
Introduction
Quattro Ltd is a newly established enterprise. They wish to establish a manufacturing business. They have registered the company; obtained Memorandum and Articles of Association. The company has also employed
Title of Assignment: A strategic analysis report prepared on request by Quattro limited.
TABLE OF CONTENTS
Cover page………………………………page 1
Table of contents………………………...................page 2
Executive summary……………………...................page 3
Introduction……………………………...................page 4
Finance function
Deciding measures to use………………..................page5
Measuring profitability and productivity……….page 6-11
Non financial performance measures……………..page 12 Marketing function
Porters Five Forces Model………………………...page13
Boston Consulting Group (BCG) portfolio matrix…page 13-14
Ansoff growth vector matrix ……………………...page15
Conclusion…………………………………..page17
References..............................................................page18
Executive summary
This advice (write-up) has dealt with two organizational functions namely Finance and Marketing. The strategic analysis of the two functions has been done bearing in mind the need to establish Quattro Ltd as a competitive and efficient organization. The discussions on various financial measurements and marketing strategies are aimed at ensuring that Quattro’s management is fully informed of necessary options on business policy, strategic management and performance measurements. The financial and marketing strategies discussed will assist in improving the company’s efficiency, profitability and productivity. Also, covered are the three strategic models, namely, Porters Five Forces, Boston Consulting Group (BCG) portfolio matrix and Ansoff growth vector matrix. The discussion and analysis on these models go a long way in providing valuable advice to my clients Quattro, who are in the process of establishing a manufacturing enterprise
Introduction
Quattro Ltd is a newly established enterprise. They wish to establish a manufacturing business. They have registered the company; obtained Memorandum and Articles of Association. The company has also employed
References: Source: modified from DeWit and Meyer (2010) Strategy – Process, Content and Context, 4th Edition, Thomson Publishing. To calculate return on capital employed is; Source: modified from DeWit and Meyer (2010) Strategy – Process, Content and Context, 4th Edition, Thomson Publishing.