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strategic management for KPJ Penang

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strategic management for KPJ Penang
FINAL ASSIGNMENT
Select a Hospital of your choice and perform the following strategic management evaluations:
Review its Vision & Mission Statements
Perform External Audit
Perform Internal Audit
Conduct the SWOT analysis
Sort various products/divisions of selected organization in BCG matrix.
REPORT
KPJ PENANG SPECIALIST HOSPITAL.
Introduction
KPJ Healthcare Berhad (KPJ) is one of the leading private healthcare providers in the region with a network of 21 hospitals in Malaysia and 2 in Indonesia. With more than 2,600 licensed beds, KPJ hospitals offer a comprehensive range of medical services.
KPJ portfolio includes hospital management, healthcare technical services, hospital development and commissioning, nursing, health sciences and continuous professional healthcare education, pathology services, central procurement and retail pharmacy. KPJ embarked on many initiatives to improve the Quality of Care to customers including the certification of Malaysian Society for Quality in Health (MSQH).
Vision
The Preferred Healthcare Provider
Mission
Deliver Quality Healthcare Services
Core values of:
Ensuring SAFETY
Delivering service with COURTESY
Performing duties with INTEGRITY
Exercising PROFESSIONALISM at all times
Striving for CONTINUOUS IMPROVEMENT
1.Review of company’s vision and mission
The following table shows the main differences between the two statements.
Vision Mission
Purpose Tells what an organization aims to achieve. States what a company is currently doing.
Answers the question What do we want to become? What is our business?
Includes Objectives
Values
Customers
Products/Services
Markets
Technology
Concern for survival
Philosophy
Self-Concept
Concern for public image
Concern for employees
Future or present time Talks about the future Talks about the present
To whom it is developed? Employees of the company Employees, customers, suppliers, distributors, partners and communities
Which one is created first?


References: David, F.R. (2009). Strategic Management: Concepts and Cases. 12th ed. FT Prentice Hall, p. 83-94 Williams, L.S. (2008). The Mission Statement. A Corporate Reporting Tool with a Past, Present, and Future. Journal of Business Communication Vol. 45, (2), pp. 94-119 King, D.L., Case, C.J., Premo P.M. (2010). Current Mission Statement Emphasis: Be Ethical and Go Global. Academy of Strategic Management Journal Vol. 9 (2), pp. 71-87 JP Morgan, 2012, KPJ Berhad Investor Relations [Online PDF]Available at: kpj.listedcompany.com/misc/analyst/KPJ_JPMorgan_20120116.pdfStandard Charted Analyst, 2012, KPJ Berhad Investor Relations [Online PDF]Available at: kpj.listedcompany.com/misc/analyst/KPJ_StandardCh_30062011.pdfKotler, P. (1994) Marketing Management – Analysis, Planning, Implementation and Control, 8th Edn, New Jersey: Prentice-Hall.
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