Strategic Management in Dynamic Environments
Yolanda Garraway
Strategic Management in Dynamic Environments
EMBA690-1301B-04
Instructor David Lawson
March 10, 2013
After some good discussions and ideas regarding the expansion plans of the furniture company, the realization comes about that the main factor to consider is the competition that will be encountered in the expansion country of choice. As a result, there needs to be further research done regarding the top competition for the furniture company in China. After researching furniture companies in China, the two companies that have been chosen are IKEA and Markor International Furniture Company.
IKEA is a company that started out small by a five year old boy with an entrepreneurial spirit selling pencils and match sticks to neighbors. Because of his drive and determination to help out his family, the IKEA brand started in 1943 and is a global giant that has stores in forty-one countries, with twelve stores in various neighborhoods of China. The vision of IKEA is to create a better daily life for the many, and their business plan is to offer a wide range of well designed, functional home furnishings at prices that are low enough so as many people as possible can afford their furniture (IKEA, 2013). Markor International Furniture Company was founded in 1995 and has lumber resources that are imported, produces various styles of high-end furniture with different cultural elements, and exports to Australia, Canada, Europe, Japan, the U.S, as well as other countries. Markor ranks as one of the top furniture stores in the industry and in the areas of equipment level, production scale, industrial and technical production, as well as marketing, product development, and management. In 2002, Markor created its own brand of furnishings; Markor Home Furnishings and began working with Ethan Allen, one of the largest furniture retailers in the U.S, and opened around thirty stores across China (Markor, 2013).
As we look at IKEA and Markor, it is evident that
Strategic Management in Dynamic Environments
EMBA690-1301B-04
Instructor David Lawson
March 10, 2013
After some good discussions and ideas regarding the expansion plans of the furniture company, the realization comes about that the main factor to consider is the competition that will be encountered in the expansion country of choice. As a result, there needs to be further research done regarding the top competition for the furniture company in China. After researching furniture companies in China, the two companies that have been chosen are IKEA and Markor International Furniture Company.
IKEA is a company that started out small by a five year old boy with an entrepreneurial spirit selling pencils and match sticks to neighbors. Because of his drive and determination to help out his family, the IKEA brand started in 1943 and is a global giant that has stores in forty-one countries, with twelve stores in various neighborhoods of China. The vision of IKEA is to create a better daily life for the many, and their business plan is to offer a wide range of well designed, functional home furnishings at prices that are low enough so as many people as possible can afford their furniture (IKEA, 2013). Markor International Furniture Company was founded in 1995 and has lumber resources that are imported, produces various styles of high-end furniture with different cultural elements, and exports to Australia, Canada, Europe, Japan, the U.S, as well as other countries. Markor ranks as one of the top furniture stores in the industry and in the areas of equipment level, production scale, industrial and technical production, as well as marketing, product development, and management. In 2002, Markor created its own brand of furnishings; Markor Home Furnishings and began working with Ethan Allen, one of the largest furniture retailers in the U.S, and opened around thirty stores across China (Markor, 2013).
As we look at IKEA and Markor, it is evident that
References: IKEA. (2013). The IKEA Way. Retrieved from http://www.ikea.com/ms/en_CN/about_ikea/index.html MarketingMo. (2013). How to Articles: Competitive Positioning: Start with a Market Profile. Retrieved from http://www.marketingmo.com/how-to-articles/competitive-positioning/competitive-positioning-start-with-a-market-profile/ Markor International Furniture Co. Ltd. (2013). About Markor. Retrieved from http://www.markorfurniture.com/en/0230.html