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Strategic Management Indigo Airlines

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Strategic Management Indigo Airlines
Strategic Management

INDIGO AIRLINES

Europe Asia Business School Strategic Management
Your Tutor's Name: Prof. Bella Butler

Full name of the student: Deepak Namram Full name of the student: Gargi Kumari Full name of the student: Sujata Sah

Student number: 09104 Student number: 09105 Student number: 09121

Due Date: 10th Sep 2009 Date submitted: 10th Sep 2009 We declare the attached assignment is our own work and has not previously been submitted, in whole or in part, for assessment in any other unit. We have retained a copy of this assignment for my own records. Signed Signed Signed ___________________________________________________ ___________________________________________________ ___________________________________________________

Europe Asia Business School

1

Strategic Management

INDIGO AIRLINES

INDEX
Executive Summary Introduction External Environment Analysis
Airline Industry Attractiveness Porter’s Five Forces Opportunities Threats

3 4 6
6 6 11 12

Internal Environment Analysis
Tangible Resources Intangible Resources Criteria of Sustainable Competitive Advantage Value Chain Analysis Strength Weakness

13
13 13 15 16 17 17

TOWS Feasible alternatives Final Recommendation APPENDIX A APPENDIX B BIBLIOGRAPHY

18 19 20 21 24 25

Europe Asia Business School

2

Strategic Management

INDIGO AIRLINES

Executive Summary
Objectives
The objective of this report is to study the external environment of the Aviation Industry in India. Subsequently, internal environment analysis is conducted for IndiGo Airlines. With the help of this comprehensive study, we have suggested recommendations that can be adopted by IndiGo to sustain its competitive advantage by utilizing its cost leadership strategy.

Methods
To understand the important factors responsible for the formulation of corporate strategy, we have utilized Strategic Management tools like Porter’s Five Forces model, Value Chain analysis, TOWS matrix etc.


Bibliography: Websites 1. www.indigoairtickets.com 2. India Ministry of Civil Aviation - http://civilaviation.nic.in 3. India Directorate of Civil Aviation - http://dgca.nic.in/ 4. Airport Authority of India - www.airportsindia.org.in/ 5. Bureau of Civil Aviation Security (India) – http://bcasindia.gov.in/ 6. Centre for Asia Pacific Aviation – www.centreforaviation.com 7. www.cleartrip.com 8. www.infrstructure.gov.in 9. www.interglobe.com 10. www.civilaviation.nic.in 11. www.business-standard.com 12. www.thehindubusinessline.com Europe Asia Business School 25
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