Strategic Management - Kao Company
Table of Contents INTRODUCTION 2 The forming strategy of Kao 2 The main features of the strategy formation processes 3 The main features be applied to the current activities of Kao Corporation 4 The main industry factors affecting the key players in the current market place shaped by Kao and its main competitors 6 Learning and Learning Organization 8 The differences between Learning Organization and Organizational Learning 8 Build a Learning Organization in Kao 9 Corporate philosophy and type of structure, culture and leadership style in Kao 10 The current position of Kao and its business, the view expressed by Dr. Maruta still relevant in today’s global objective 11 Conclusion 13 References 14 Appendix 15
INTRODUCTION
With more than 550 products, Kao Corporation is the largest manufacturer of household products in Japan. Founded in 1887, the consumer-oriented company has established a reputation as a quality producer of chemicals, including fatty chemicals, edible oils, detergents, household products, cosmetics, aural products, sanitary products, and food additives. Kao is also a leader in the manufacture of floppy disks and other communication/information technologies. The corporation, which is committed to bringing quality products to consumers around the world, has operations in twenty-five countries in Asia, North America, and Europe.
The forming strategy of Kao
There are many way for Kao on how did its strategy was made. In the strategy process, there are many idea comes up to generate a strategy which is call as “intended strategy” which is the first step to create a basic view for Kao (often suggested by individuals). The process of an intended strategy is called as “strategy formulation”. Intended strategy might be considered as “classical perspective” which it’s about not focus on the effect of the environment factors. But Kao did the further step, from “intended strategy” as a basic view, Kao continue using “realized
INTRODUCTION
With more than 550 products, Kao Corporation is the largest manufacturer of household products in Japan. Founded in 1887, the consumer-oriented company has established a reputation as a quality producer of chemicals, including fatty chemicals, edible oils, detergents, household products, cosmetics, aural products, sanitary products, and food additives. Kao is also a leader in the manufacture of floppy disks and other communication/information technologies. The corporation, which is committed to bringing quality products to consumers around the world, has operations in twenty-five countries in Asia, North America, and Europe.
The forming strategy of Kao
There are many way for Kao on how did its strategy was made. In the strategy process, there are many idea comes up to generate a strategy which is call as “intended strategy” which is the first step to create a basic view for Kao (often suggested by individuals). The process of an intended strategy is called as “strategy formulation”. Intended strategy might be considered as “classical perspective” which it’s about not focus on the effect of the environment factors. But Kao did the further step, from “intended strategy” as a basic view, Kao continue using “realized
References: Argyris, C. (1997) Double loop learning in organization. Havard Business Review, 55(5), P.115 – 125 De Wit, B