Strategic Management of Ryan Air
Ryanair - The Low Fares Airline
Strategic Analysis
/
222621-0004 Strategic Management dr Maria Aluchna
Ivan Martinov № 50170, e-mail: imartinov@gmail.com S. M. Sabbir № 50185, e-mail: ssmm0002@student.umu.se
Assignment | 222621-0004 Strategic Management | Fall Semester 2010 | SGH
Table of Contents
1. 2. Introduction ........................................................................................................................................... 3 Strategic Analysis ................................................................................................................................. 4 2.1. Microenvironment......................................................................................................................... 4 Porter Five Forces Model ...................................................................................................... 4 SWOT Analysis .................................................................................................................... 5
2.1.1. 2.1.2. 2.2.
Macroenvironment ........................................................................................................................ 7 PESTEL Analysis ................................................................................................................. 7
2.2.1. 2.3. 2.4.
Strategic Capabilities .................................................................................................................... 9 Stakeholder Analysis .................................................................................................................. 10 Stakeholder mapping........................................................................................................... 10 Stakeholder initiatives ......................................................................................................... 11
2.4.1. 2.4.2. 3.
Strategy Formulation
Strategic Analysis
/
222621-0004 Strategic Management dr Maria Aluchna
Ivan Martinov № 50170, e-mail: imartinov@gmail.com S. M. Sabbir № 50185, e-mail: ssmm0002@student.umu.se
Assignment | 222621-0004 Strategic Management | Fall Semester 2010 | SGH
Table of Contents
1. 2. Introduction ........................................................................................................................................... 3 Strategic Analysis ................................................................................................................................. 4 2.1. Microenvironment......................................................................................................................... 4 Porter Five Forces Model ...................................................................................................... 4 SWOT Analysis .................................................................................................................... 5
2.1.1. 2.1.2. 2.2.
Macroenvironment ........................................................................................................................ 7 PESTEL Analysis ................................................................................................................. 7
2.2.1. 2.3. 2.4.
Strategic Capabilities .................................................................................................................... 9 Stakeholder Analysis .................................................................................................................. 10 Stakeholder mapping........................................................................................................... 10 Stakeholder initiatives ......................................................................................................... 11
2.4.1. 2.4.2. 3.
Strategy Formulation
References: Figure-01: Market Positioning strategy of Aviation Industry (adopted from O‟Culleanain and et al, 2004, pp. 14) 24