Strategic Management Paper on Maybank Philippines Inc.
De La Salle University- Manila RVR- College of Business
Maybank Philippines Incorporated
A Strategic Management Paper Submitted to: Mr. Real So In partial fulfillment for the requirements in Strategic Management Submitted by: ABES, Charmaine Acosta FERRER, Johansen Zacarias HUANG, Christine Dina Co MARTINEZ, Alexis Aurea Ortiz NOA, Monique Camille Zapatero
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Table of Contents
I. II. 1. 2. INTRODUCTION...................................................................................................... 3 EXTERNAL ENVIRONMENT ANALYSIS ................................................................ 4 DEFINITION OF INDUSTRY.............................................................................. 4 MACRO-ENVIRONMENTAL ANALYSIS ........................................................... 5 2.1 Political - Legal ................................................................................................... 5 2.2 Economic ........................................................................................................... 6 2.3 Socio-Cultural..................................................................................................... 6 2.4 Technological ..................................................................................................... 7 2.5 Ecological ........................................................................................................... 8 3. PRESENT TASK ENVIRONMENT ANALYSIS .................................................. 8 3.1 Threat of New Entrants ...................................................................................... 8 3.2 Threat of Substitutes .......................................................................................... 9 3.3 Bargaining Power of Buyers ............................................................................. 10 3.4 Bargaining Powers of Suppliers ....................................................................... 10 3.5 Intensity of
Maybank Philippines Incorporated
A Strategic Management Paper Submitted to: Mr. Real So In partial fulfillment for the requirements in Strategic Management Submitted by: ABES, Charmaine Acosta FERRER, Johansen Zacarias HUANG, Christine Dina Co MARTINEZ, Alexis Aurea Ortiz NOA, Monique Camille Zapatero
1
Table of Contents
I. II. 1. 2. INTRODUCTION...................................................................................................... 3 EXTERNAL ENVIRONMENT ANALYSIS ................................................................ 4 DEFINITION OF INDUSTRY.............................................................................. 4 MACRO-ENVIRONMENTAL ANALYSIS ........................................................... 5 2.1 Political - Legal ................................................................................................... 5 2.2 Economic ........................................................................................................... 6 2.3 Socio-Cultural..................................................................................................... 6 2.4 Technological ..................................................................................................... 7 2.5 Ecological ........................................................................................................... 8 3. PRESENT TASK ENVIRONMENT ANALYSIS .................................................. 8 3.1 Threat of New Entrants ...................................................................................... 8 3.2 Threat of Substitutes .......................................................................................... 9 3.3 Bargaining Power of Buyers ............................................................................. 10 3.4 Bargaining Powers of Suppliers ....................................................................... 10 3.5 Intensity of
Bibliography: Ackerman, J. (2008, January 24). The Banking Industry Problems and Competition. Retrieved February 5, 2012, from Wryte Stuff: http://jules.wrytestuff.com/swa292998.htm Bernet, & Partner. (2008, April 9). Wealth Managers Can Turn Threats Into Opportunities. Retrieved February 5, 2012, from Private Banking Innovation: http://www.privatebankinginnovation.com/en/archives/2008/04/09/wealth-managerscan-turn-threats-into-opportunities/ Citibank. Citi-advertising. (n.d.). www.citigroup.com/citi/press/advertising.htm Retrieved from Corporate Social Responsibility Report 2010. Chinatrust Financial Holdings Co., Ltd., Retrieved from http://www.chinatrustgroup.com.tw/en/images/2010csr_en.pdf.pdf Hong Kong Shanghai Banking Corporation. (n.d.). Advertising. Retrieved from http://www.hsbc.com/1/2/about/advertising Key Success Factors of Banking Industry. (n.d.). Retrieved March 4. 2012, from http://mba-lectures.com/management/strategic-management/819/key-success-factorsof-banking-industry.html The Industry Handbook: The Banking Industry. (n.d.). Retrieved February 5, 2012, from Investopedia: http://www.investopedia.com/features/industryhandbook/banking.asp#axzz1lQbKMXyJ 32