Strategic Management Plan
BY
Muhammad Salman Rasheed (Roll #:04)
Zeeshan Tauqir (Roll #:10)
Abdur Razaq (Roll #:01)
Section: B
TABLE OF CONTENTS
Page No. | TOPICS | 3 | Company Profile | 4 | Vision Statement, Mission Statement | 5-7 | SWOT Analysis | 8 | THE STRATEGY FORMULATION ANALYTICAL PROCESS | 9 | STAGE 1ST ----- INPUT STAGE | 10-11 | CPM-Competitive Profile Matrix | 12 | External Factor Evaluation (EFE) Matrix | 13 | Internal Factor Evaluation (IFE) Matrix | 14 | STAGE 2ND ----MATCHING STAGE | 15-16 | SWOT Matrix | 17-18 | SPACE Matrix | 19-20 | The Boston Consulting Group (BCG) Matrix | 21-22 | The Internal-External (IE) Matrix | 23 | Grand Strategy Matrix | 24 | STAGE 3RD ----DECISION STAGE | 25-27 | The Quantitative Strategic Planning Matrix (QSPM) | 28 | Recommendations | 29 | References |
COMPANY PROFILE
The Nishat Group:
Nishat has grown from a cotton export house into the premier business group of Pakistan with 5 listed companies, concentrating on 4 core business; Textiles, Cement, Banking and Power Generation.
Today, Nishat is considered to be at par with multinational operating locally in terms of its quality products and management skills. * Annual turnover of 17 billion rupees. * 14 billion from textiles. * Earn foreign exchange of US $ 236 million. * Pay taxes and levis of 2,080 million rupees annually.
Nishat Mills Ltd: * Flagship Company established in 1951. * Most modern, biggest composite unit of Pakistan. * Professional and client oriented marketing. * Green company. * ISO 9001 and IKO-TEX 100 Certified. * SA 8000certification currently in progress.
NML today has 1, 73,000 spindles, 284 sulzer shuttle less looms and 244 TSUDAKOMA air jet looms. NML also has the most modern textile processing unit, 2 stitching units and power generation plant with a capacity of 33.6 MW.
NML total export for the year 2009 is