On
Strategic Management practice and theory of Uniliver Bangladesh Ltd.
Course title: Strategic Management
Course code: MGT506
Date of Submission: 10th May, 2012
10th May, 2012.
Md. Azizul Haque
Course Instructor
Subject: Submission of Assignment.
Dear Sir,
I am highly pleased to submit my report on “Strategic Management practice and theory of Uniliver Bangladesh LTD.” In preparing this assignment I have tried my level best to accumulate relevant information from all the available sources. I made sincere efforts to study related materials, documents, Monthly Review and Annual Report of the Uniliver Bangladesh Limited.
In preparing this assignment, I have tried my best to make this report as comprehensive and informative as possible within the time allowed. It is a complete one and sincerely looks forward to any possible correction.
I am very much glad that you have given me the opportunity to prepare this Assignment for you and hope that this assignment will meet the standards of your judgment. Any limitations in my report will subject to your kind of full consideration.
Thanking You
Executive Summary
Unilever Bangladesh Ltd is one of the world’s most successful fast moving consumer goods manufacturing companies with local manufacturing facilities, reporting to regional business groups for innovation and business results.
This report was formulated based on a strategic management practice of Unilever Bangladesh that helps the company to run their business more appropriately. By this strategic management theory or practice the company has able to determine their goal which matches the duly considered expectations of the stakeholders and work out a feasible strategy to achieve that goal.
In order to identify the critical factors that affect the company performance, a internal analysis to identify the strengths and weaknesses and also a external analysis was carried