strategic management process
SUMMARIZING THE CRUCIAL STEPS OF THE STRATEGIC
MANAGEMENT PROCESS THROUGH THE EYES OF
ROMANIAN MANAGERS of SMEs
Zenovia Cristiana POP*, Anca BORZA*
Abstract: The paper discusses the different characteristics of the strategic management process from the perspective of Romanian SMEs managers, drawing on their understanding of the alternative theoretical approaches available on this concept and the existent correlation with performance. By using a qualitative research we do not engage in a rigid form of causality offered by the quantitative research and consider all the possible available connections.
In the first section, we explain the conceptual assertions on strategic management process and its stages that have shaped the strategic mentality of the managers and their capacity to implement them. In the second section, we focus on researching strategic management process practices from a theory perspective, based on a qualitative research.
The third section presents our findings, putting Romanian managers in a different perspective concerning the manner in which a strategy is elaborated within SMEs, as well as its impact on performance.
Key words: strategy, strategic management process, SMEs, manager, strategic planning
JEL Classification: L1, M11, C41
*
Babeş-Bolyai University, Faculty of Economics and Business Administration,
Cluj-Napoca, Romania. E-mail addresses: zenovia.pop@econ.ubbcluj.ro, anca.borza@econ.ubbcluj.ro. Review of Economic Studies and Research Virgil Madgearu, 2013, no. 1
1. Introduction
An important emphasis is put increasingly in the specialized literature on understanding the strategic process and each of its major steps, not as a given phenomenon in a enterprise, but rather as a result of daily activities (Rasch and Chia, 2009, p. 713). A special role plays the subjectivity of each individual, so the manner in which they know how, to interpret correctly the signals they receive from the internal
MANAGEMENT PROCESS THROUGH THE EYES OF
ROMANIAN MANAGERS of SMEs
Zenovia Cristiana POP*, Anca BORZA*
Abstract: The paper discusses the different characteristics of the strategic management process from the perspective of Romanian SMEs managers, drawing on their understanding of the alternative theoretical approaches available on this concept and the existent correlation with performance. By using a qualitative research we do not engage in a rigid form of causality offered by the quantitative research and consider all the possible available connections.
In the first section, we explain the conceptual assertions on strategic management process and its stages that have shaped the strategic mentality of the managers and their capacity to implement them. In the second section, we focus on researching strategic management process practices from a theory perspective, based on a qualitative research.
The third section presents our findings, putting Romanian managers in a different perspective concerning the manner in which a strategy is elaborated within SMEs, as well as its impact on performance.
Key words: strategy, strategic management process, SMEs, manager, strategic planning
JEL Classification: L1, M11, C41
*
Babeş-Bolyai University, Faculty of Economics and Business Administration,
Cluj-Napoca, Romania. E-mail addresses: zenovia.pop@econ.ubbcluj.ro, anca.borza@econ.ubbcluj.ro. Review of Economic Studies and Research Virgil Madgearu, 2013, no. 1
1. Introduction
An important emphasis is put increasingly in the specialized literature on understanding the strategic process and each of its major steps, not as a given phenomenon in a enterprise, but rather as a result of daily activities (Rasch and Chia, 2009, p. 713). A special role plays the subjectivity of each individual, so the manner in which they know how, to interpret correctly the signals they receive from the internal
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