STRATEGIC MANAGEMENT PROJECT
STRATEGIC MANAGEMENT PROJECT
Table of Contents
Contents
Chapter 1 - Introduction 1
Heinz In India 2
Chapter – 2 Formulation 3
Mission 4
Objectives 5
Vision 5
Porter’s Five Forces Model 9
Competitors Profile Matrix 11
External Factor Evaluation Matrix 13
Internal Factor Evaluation Matrix 15
VRIN Analysis 17
McKinsey 7s Framework 19
SWOT Analysis 21
BCG Matrix 23
Quantitative Strategic Planning Matrix 25
Ansoff’s Matrix 26
Chapter – 3 Implementation 28
Resource Commitment 29
Organizational Structure 29
Marketing Policies 30
Financial Issues 31
Shared Values 31
Style: Leadership 31
Chapter – 14 Conclusion 32
Chapter 1 - Introduction
The H. J. Heinz Company, also known as the Heinz Company and commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food processing company with world headquarters in Pittsburgh, Pennsylvania.
The H. J. Heinz Company manufactures thousands of food products in plants on six continents, and markets these products in more than 200 countries and territories. The company claims to have 150 number-one or number two-brands worldwide. Heinz ranked first in ketchup in the US with a market share in excess of 50%; Ore-Ida label held more than 50% of the frozen-potato sector.
On February 14, 2013, Heinz agreed to be purchased by Berkshire Hathaway and 3G Capital for $23 Billion.
The summarized detail about the company is given below:
Type: Private
Industry: Food processing
Fate: Acquired (June 07, 2013)
Founded: Sharpsburg, Pennsylvania (1869)
Founders: Henry John Heinz
Headquarters: Pittsburgh, Pennsylvania, United States
Area served: Worldwide
Key people: Bernardo Hees, CEO
Owners: Berkshire Hathaway (50%) (On Feb 2013) 3G Capital (50%)
Employees: 32,200
Revenue: $11.2 Billion (as of October 2014)
Heinz in India:
Heinz India started operations in the year 1994 by acquiring the Family Products Division of Glaxo with powerful brands such as Complan, Glucon-D, Nycil and Sampriti.
Heinz
Table of Contents
Contents
Chapter 1 - Introduction 1
Heinz In India 2
Chapter – 2 Formulation 3
Mission 4
Objectives 5
Vision 5
Porter’s Five Forces Model 9
Competitors Profile Matrix 11
External Factor Evaluation Matrix 13
Internal Factor Evaluation Matrix 15
VRIN Analysis 17
McKinsey 7s Framework 19
SWOT Analysis 21
BCG Matrix 23
Quantitative Strategic Planning Matrix 25
Ansoff’s Matrix 26
Chapter – 3 Implementation 28
Resource Commitment 29
Organizational Structure 29
Marketing Policies 30
Financial Issues 31
Shared Values 31
Style: Leadership 31
Chapter – 14 Conclusion 32
Chapter 1 - Introduction
The H. J. Heinz Company, also known as the Heinz Company and commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food processing company with world headquarters in Pittsburgh, Pennsylvania.
The H. J. Heinz Company manufactures thousands of food products in plants on six continents, and markets these products in more than 200 countries and territories. The company claims to have 150 number-one or number two-brands worldwide. Heinz ranked first in ketchup in the US with a market share in excess of 50%; Ore-Ida label held more than 50% of the frozen-potato sector.
On February 14, 2013, Heinz agreed to be purchased by Berkshire Hathaway and 3G Capital for $23 Billion.
The summarized detail about the company is given below:
Type: Private
Industry: Food processing
Fate: Acquired (June 07, 2013)
Founded: Sharpsburg, Pennsylvania (1869)
Founders: Henry John Heinz
Headquarters: Pittsburgh, Pennsylvania, United States
Area served: Worldwide
Key people: Bernardo Hees, CEO
Owners: Berkshire Hathaway (50%) (On Feb 2013) 3G Capital (50%)
Employees: 32,200
Revenue: $11.2 Billion (as of October 2014)
Heinz in India:
Heinz India started operations in the year 1994 by acquiring the Family Products Division of Glaxo with powerful brands such as Complan, Glucon-D, Nycil and Sampriti.
Heinz