Strategic Management Report
ACKNOWLEDGEMENT
This entirely refers to the two adherents without whom this project would not have gained the perfection and elegance which it now has. First and the foremost we are thankful to Almighty Allah (S.W.T), the most gracious and merciful, whose blessings and support were always there for us in making our report a successful one and the extent of that success is substantial in terms of quality and its explicit features.
Now, we would like to thank our teacher Sir Faisal Qureshi, the second adherent, for providing us with the pleasure of a cordial and supportive work environment that we had experienced during the time span of our report. We are thankful for his quality teaching, cooperation, guidance, constructive criticism and valuable suggestion throughout the course.
Special acknowledgement to our Parents for their love, blessings and kind support throughout the period of our studies and further.
Thanking again the Almighty Allah and our Teacher.
LETTER OF TRANSMITAL
Sir Faisal Qureshi
IQRA University,
Defence Campus, Karachi.
18th December, 2014
Subject: Letter of Transmittal
Respected Sir,
With due respect and as per your instructions we have prepared this report. It’s a complete group effort, in which we prepared a report for analyzing the strategic moves of Dawlance Pvt. Ltd. This combine effort enabled us to complete this report. Kindly accept the report and we hope you would find it appropriate.
Thanking you.
Table of Contents
Vision statement: 7
Mission Statement: 7
Product Portfolio 8
Strategy of Dawlance & Problems: 9
PESTLE ANALYSIS 12
Economic: 12
Legal and Environmental: 13
Swot Analysis of Dawlance 13
Strengths 13
Weakness 13
Opportunities: 14
Threats 14
BCG Matrix of Dawlance: 15
Market position of dawlance 16
MARKET SEGMENTATION 16
Distribution 17
GEOGROPHICAL DIVIONS 17
Dawlance Step towards Gobalization: 18
Challenges 19
Recommendation 20
References 21
INTRODUCTION
Dawlance was established in 1980 & now is
This entirely refers to the two adherents without whom this project would not have gained the perfection and elegance which it now has. First and the foremost we are thankful to Almighty Allah (S.W.T), the most gracious and merciful, whose blessings and support were always there for us in making our report a successful one and the extent of that success is substantial in terms of quality and its explicit features.
Now, we would like to thank our teacher Sir Faisal Qureshi, the second adherent, for providing us with the pleasure of a cordial and supportive work environment that we had experienced during the time span of our report. We are thankful for his quality teaching, cooperation, guidance, constructive criticism and valuable suggestion throughout the course.
Special acknowledgement to our Parents for their love, blessings and kind support throughout the period of our studies and further.
Thanking again the Almighty Allah and our Teacher.
LETTER OF TRANSMITAL
Sir Faisal Qureshi
IQRA University,
Defence Campus, Karachi.
18th December, 2014
Subject: Letter of Transmittal
Respected Sir,
With due respect and as per your instructions we have prepared this report. It’s a complete group effort, in which we prepared a report for analyzing the strategic moves of Dawlance Pvt. Ltd. This combine effort enabled us to complete this report. Kindly accept the report and we hope you would find it appropriate.
Thanking you.
Table of Contents
Vision statement: 7
Mission Statement: 7
Product Portfolio 8
Strategy of Dawlance & Problems: 9
PESTLE ANALYSIS 12
Economic: 12
Legal and Environmental: 13
Swot Analysis of Dawlance 13
Strengths 13
Weakness 13
Opportunities: 14
Threats 14
BCG Matrix of Dawlance: 15
Market position of dawlance 16
MARKET SEGMENTATION 16
Distribution 17
GEOGROPHICAL DIVIONS 17
Dawlance Step towards Gobalization: 18
Challenges 19
Recommendation 20
References 21
INTRODUCTION
Dawlance was established in 1980 & now is
References: http://www.slideshare.net http://tribune.com.pk/story/593837/dawlance-to-focus-on-overseas-expansion-new-markets/ https://www.google.com.pk/search?q=dawlance+product&biw=1280&bih=656&source=lnms&tbm=isch&sa=X&ei=xDuLVOvPEc-5uATvvYLoBg&ved=0CAYQ_AUoAQ#tbm=isch&q=dawlance+toaster&facrc=_&imgdii=_&imgrc=eWtIcCUjPeco3M%253A%3BaTflLahxFjczXM%3Bhttp%253A%252F%252Fwww.786gifts.com%252F786%252Fimages%252Flarge%252FDawlance-DSM-2.jpg%3Bhttp%253A%252F%252Fwww.786gifts.com%252F786%252Fdetail.asp%253Fproduct_ID%253DDawlance009%3B200%3B119 http://www.ukessays.com/essays/marketing/marketing-plan-for-dawlance-group.php http://www.brecorder.com/company-news/single/601/0:/1220742:dawlance-dawlance-to-commence-service-marketing-soon-analysis-of-financial-statements/?date=2011-08-08 http://www.scribd.com/doc/76588985/BCG-DAWANCE#force_seo http://www.slideshare.net/aliabbasrajput/pel-marketing-applicences-division http://www.slideshare.net/drfarazalam/dawlance http://www.scribd.com/doc/33278744/Supply-chain-for-Dawlwnce#force_seo https://prezi.com/-6xnr6qoam9y/dawlance-is-the-no1-home-appliance-brand-of-pakistan/