Strategic Management Report: L'Occitane En Provence
Strategic Management Report
Assessment Task 3
Executive summary This report has been made in order to have a better understanding of L’Occitane en Provence Company. In 1976, Olivier Baussan created the company L'Occitane. The company manufactures well-being and beauty products and markets them worldwide through a network of 950 shops. The first part of this report will be the overview of the company. This part will introduce the company, with the size of the company, the performance, the type of products sold and finally the different locations of the firm in the world. The next part will provide the vision, mission, goals and objectives of the Occitane en Provence. Then the life cycle of the firm’s industry will be seen. The Political, Legal, Economic, Social, Cultural, Technological, Demographic data…of the company will be analysed to see if any changes in the macro environment of The Occitane will have an impact on competitiveness or not. The Occitane en Provence’s competitors will be presented by a strategic group map, of the most relevant industry, like Body Shop. The SWOT analysis will reveal if there are lot of barriers or not, that is to say if Occitane en Provence is in danger in front of possible competitors. As a contribution to the analysis, further strategic management framework will be provided for an in-depth competitiveness analysis. Finally, recommendations will be made according to the strategy analysed, to know what L’Occitane should be doing to be more efficient on the market.
Table of contents Executive summary 2 Introduction 4 Purpose, limitations, Scope 5 I. Overview of the Occitane en Provence 6 1. Who is the Occitane en provence 6 2. Size of the company 6 3. Performance 8 4. Types of products 9 * Packaging 10 5. Location 11 II. Firm’s vision, mission, goals and objectives 12 1. Vision
Assessment Task 3
Executive summary This report has been made in order to have a better understanding of L’Occitane en Provence Company. In 1976, Olivier Baussan created the company L'Occitane. The company manufactures well-being and beauty products and markets them worldwide through a network of 950 shops. The first part of this report will be the overview of the company. This part will introduce the company, with the size of the company, the performance, the type of products sold and finally the different locations of the firm in the world. The next part will provide the vision, mission, goals and objectives of the Occitane en Provence. Then the life cycle of the firm’s industry will be seen. The Political, Legal, Economic, Social, Cultural, Technological, Demographic data…of the company will be analysed to see if any changes in the macro environment of The Occitane will have an impact on competitiveness or not. The Occitane en Provence’s competitors will be presented by a strategic group map, of the most relevant industry, like Body Shop. The SWOT analysis will reveal if there are lot of barriers or not, that is to say if Occitane en Provence is in danger in front of possible competitors. As a contribution to the analysis, further strategic management framework will be provided for an in-depth competitiveness analysis. Finally, recommendations will be made according to the strategy analysed, to know what L’Occitane should be doing to be more efficient on the market.
Table of contents Executive summary 2 Introduction 4 Purpose, limitations, Scope 5 I. Overview of the Occitane en Provence 6 1. Who is the Occitane en provence 6 2. Size of the company 6 3. Performance 8 4. Types of products 9 * Packaging 10 5. Location 11 II. Firm’s vision, mission, goals and objectives 12 1. Vision
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