Strategic Management : Sabmiller
Strategic Management Project: Module 1
You are part of an existing organisation. You may complete the project in your organisation. You are also allowed to choose another company.
By using the internet and the library, students should be able to track down a great deal of information about their companies. Many libraries now have electronic data search facilities. These enable students to identify any article that has been written in the business press about the company of their choice within the last few years.
Students will also want to collect full financial information on the company that they pick. Again, this can be accessed from electronic databases.
Once students have chosen a company for this project, they should obtain information about its history, its mission and major goals, its internal strengths and weaknesses, and the opportunities and threats that it faces in its environment. They should also obtain information about its CEO.
Strategic management project: Module 2
This module deals with the relationships that your company has with its major stakeholder groups. With the information you have at your disposal, perform the following tasks and answer the following questions:
1. Find out whether your company has a formal mission statement. Does this statement define the business, identify major goals and articulate the corporate philosophy?
2. (a) If your company lacks a mission statement, what do you think its mission statement should be? (b) If your company has a mission statement, do you perceive it as appropriate, given the material discussed in this chapter?
3. Identify the main stakeholder groups in your company. What claims do they place on the company? How is the company trying to satisfy those claims?
4. Evaluate the performance of the chief executive officer of your company from the perspective of (a) shareholders, (b) employees, (c) customers and (d) suppliers. What does this evaluation tell you about the ability of
You are part of an existing organisation. You may complete the project in your organisation. You are also allowed to choose another company.
By using the internet and the library, students should be able to track down a great deal of information about their companies. Many libraries now have electronic data search facilities. These enable students to identify any article that has been written in the business press about the company of their choice within the last few years.
Students will also want to collect full financial information on the company that they pick. Again, this can be accessed from electronic databases.
Once students have chosen a company for this project, they should obtain information about its history, its mission and major goals, its internal strengths and weaknesses, and the opportunities and threats that it faces in its environment. They should also obtain information about its CEO.
Strategic management project: Module 2
This module deals with the relationships that your company has with its major stakeholder groups. With the information you have at your disposal, perform the following tasks and answer the following questions:
1. Find out whether your company has a formal mission statement. Does this statement define the business, identify major goals and articulate the corporate philosophy?
2. (a) If your company lacks a mission statement, what do you think its mission statement should be? (b) If your company has a mission statement, do you perceive it as appropriate, given the material discussed in this chapter?
3. Identify the main stakeholder groups in your company. What claims do they place on the company? How is the company trying to satisfy those claims?
4. Evaluate the performance of the chief executive officer of your company from the perspective of (a) shareholders, (b) employees, (c) customers and (d) suppliers. What does this evaluation tell you about the ability of