Introduction
The course in Strategic Management Theories provided a brief overview of the major theoretical approaches from the strategic management field that can inform my current research. We went through fundamentals like the industrial organisation and Porter; TCE; the resource and knowledge-based views; the dynamic capabilities perspective; evolutionary, organisational learning and network theories. Changing the lenses of exploration of strategy helped evaluate multiple possibilities of approaching the concepts of interest in my own research and the inherent methodological and analytical challenges to them. With this overview in mind, and my phenomena of interest, I have chosen to adopt the evolutionary perspective of strategy, suggesting some degree of managerial intentionality and developing my research through the prism of the Uppsala model of internationalisation.
This paper will proceed as follows. First, I will present the potential contributions of the research and the gaps in the literature it intends to tackle. Then, I will briefly review the theoretical approaches I consider relevant, in view of the type of firm I have chosen to concentrate on. Thirdly, the research questions and framework will be presented and the constituent concepts, the relationships between them and the underlying mechanisms will be defined accordingly. Consequently, the methodological approach to gathering evidence to support the arguments will be discussed.
Contradictions in the literature and contributions of the research
The purpose of my project is to explore the replication strategy in the context of the internationalisation process of firms that base their business model on internet technology. The purpose of the research would be twofold: on one hand it aims to contribute to the theoretical conversations in the three scholarly fields on whose intersection the project lies: strategic management, international business
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