Strategic Management: Understanding Theories on Corporate Strategy
Strategic Management
Applying and critically evaluating three of the following analytical processes with respect to the three mobile phone manufacturers, Microsoft Nokia, Samsung and Apple. Your analysis can be applied to one, two or a combination of all three organisations. You are required to select and evaluate any three from the following: Yip’s Drivers of Internationalisation, Johnson’s Culture Web, Porter’s Diamond, Bowman’s Strategy Clock, Porter’s Generic Strategies and McKinsey’s 7-S Framework.
Understanding and using theories that analyse the internal and external environment can prove pivotal for managers. This can dictate their corporate strategy and where they position themselves in the market. The telecommunications market has expanded rapidly over the past decade which has meant that understanding the industry and your competitors is vital for being successful in such a global and dynamic market.
Competing globally can really test the strength of a company’s corporate strategy, including what markets to compete in and how this will affect their selling technique as well as a firm’s range of products. An affective corporate strategy can help identify the threat of competitors and suggest the ideal method of production, I.E whether outsourcing would be more effective or not. International strategies depend on the internal capabilities of the firm and also the external variables that can affect their strategy and overall outcome.
Gerry Johnson implied that there are 4 variables that must be considered when devising a corporate strategy. These are sources of competitive advantage, market selection, mode of entry and international drivers (Johnson, 2014). Before a company decides what markets to enter and how, they must understand the driving force behind the decision to operate globally. Competing globally can be seen as somewhat easier as our world becomes more flat due to lower barriers to entry, ease of information, trading capabilities etc.
Applying and critically evaluating three of the following analytical processes with respect to the three mobile phone manufacturers, Microsoft Nokia, Samsung and Apple. Your analysis can be applied to one, two or a combination of all three organisations. You are required to select and evaluate any three from the following: Yip’s Drivers of Internationalisation, Johnson’s Culture Web, Porter’s Diamond, Bowman’s Strategy Clock, Porter’s Generic Strategies and McKinsey’s 7-S Framework.
Understanding and using theories that analyse the internal and external environment can prove pivotal for managers. This can dictate their corporate strategy and where they position themselves in the market. The telecommunications market has expanded rapidly over the past decade which has meant that understanding the industry and your competitors is vital for being successful in such a global and dynamic market.
Competing globally can really test the strength of a company’s corporate strategy, including what markets to compete in and how this will affect their selling technique as well as a firm’s range of products. An affective corporate strategy can help identify the threat of competitors and suggest the ideal method of production, I.E whether outsourcing would be more effective or not. International strategies depend on the internal capabilities of the firm and also the external variables that can affect their strategy and overall outcome.
Gerry Johnson implied that there are 4 variables that must be considered when devising a corporate strategy. These are sources of competitive advantage, market selection, mode of entry and international drivers (Johnson, 2014). Before a company decides what markets to enter and how, they must understand the driving force behind the decision to operate globally. Competing globally can be seen as somewhat easier as our world becomes more flat due to lower barriers to entry, ease of information, trading capabilities etc.