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Strategic Market Evulation

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Strategic Market Evulation
Eastern Michigan University

Digital Commons @ EMU
Senior Honors Theses Honors College

2005

Strategic Market Evaluation of the South Korean Market for the Godiva Chocolates
Inge Bynens

Follow this and additional works at: http://commons.emich.edu/honors Recommended Citation
Bynens, Inge, "Strategic Market Evaluation of the South Korean Market for the Godiva Chocolates" (2005). Senior Honors Theses. Paper 49.

This Open Access Senior Honors Thesis is brought to you for free and open access by the Honors College at Digital Commons @ EMU. It has been accepted for inclusion in Senior Honors Theses by an authorized administrator of Digital Commons @ EMU. For more information, please contact libir@emich.edu.

Strategic Market Evaluation of the South Korean Market for the Godiva Chocolates
Degree Type

Open Access Senior Honors Thesis
Department

Marketing
Keywords

Strategic planning, Business planning, Marketing, Godiva Chocolatier, Inc

This open access senior honors thesis is available at Digital Commons @ EMU: http://commons.emich.edu/honors/49

STRATEGIC MARKET EVALUATION OF THE SOUTH KOREAN MARKET FOR THE GODIVA CHOCOLATES

By

INGE BYNENS

A Senior Thesis Submitted to the Eastern Michigan University Honors Program In partial Fulfillment of the Requirements for graduation with Departmental honors.

Approved at Ypsilanti, Michigan, June 21, 2005

Supervising Instructor

Honors Advisor

Department Head

Honors Director

TABLE OF CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. Introduction…………………………………………………………. History of Godiva ………………………………………………. 3 4-5 6 7-8 8-9 9 9-10 10-16 16-17

The Legend of Godiva……………………………………………. History of the Chocolate…………………………………………. Corporate Objectives …………………………………………….. Mission Statement ………………………………………………… Production facilities & global coverage ..................................…... Product Policy ………….………..……………………………… Distribution Policy…………… ……………………………………

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