Strategic Marketing
Title: Strategic Marketing
Assignment topic
Develop a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar. If you choose to plan for just one product, develop a plan for two market segments. If you choose to plan for two products, develop a plan for one market segment for each product. In your plan, cover:
Current marketing situation with background data on the market, product, competition, and distribution (keep this discussion quite brief)
Opportunity and threat analysis through a brief SWOT analysis
Objectives with goals for sales volume, market share and profit (these should be realistic but may have to be somewhat hypothetical because of lack of time and market research to provide better ones)
Marketing strategy with details of the 4Ps, with justifications for them based on the above.Briefly discuss about the Integrated Marketing Communication to become more competitive (please discuss the issue from an implementation point of view).
Word count (from the start of the Introduction section to the end of the Conclusion section):
2510words
Executive summary
This project seeks to evaluate the present strategies of Habitat Developers Inc. and provide feasible recommendations in the event to better the overall marketing strategies as well as the business strategies. This was done through the use of PESTEL and Porter’s Five Forces Model, which was used to assess the company’s current position within the environment and housing development industry within Barbados. A SWOT analysis was also done to determine the current business position of the company. Using the information gathered from the SWOT analysis, ways are suggested in which Habitat can promote further growth and maintain their competitive advantage over its competitors. Focus and direction is established through the company’s vision and mission statements. Marketing and financial objectives are
Assignment topic
Develop a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar. If you choose to plan for just one product, develop a plan for two market segments. If you choose to plan for two products, develop a plan for one market segment for each product. In your plan, cover:
Current marketing situation with background data on the market, product, competition, and distribution (keep this discussion quite brief)
Opportunity and threat analysis through a brief SWOT analysis
Objectives with goals for sales volume, market share and profit (these should be realistic but may have to be somewhat hypothetical because of lack of time and market research to provide better ones)
Marketing strategy with details of the 4Ps, with justifications for them based on the above.Briefly discuss about the Integrated Marketing Communication to become more competitive (please discuss the issue from an implementation point of view).
Word count (from the start of the Introduction section to the end of the Conclusion section):
2510words
Executive summary
This project seeks to evaluate the present strategies of Habitat Developers Inc. and provide feasible recommendations in the event to better the overall marketing strategies as well as the business strategies. This was done through the use of PESTEL and Porter’s Five Forces Model, which was used to assess the company’s current position within the environment and housing development industry within Barbados. A SWOT analysis was also done to determine the current business position of the company. Using the information gathered from the SWOT analysis, ways are suggested in which Habitat can promote further growth and maintain their competitive advantage over its competitors. Focus and direction is established through the company’s vision and mission statements. Marketing and financial objectives are
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