Strategic Marketing
Course and Unit Level
ATHE Level 6 Diploma in Management
Title
Strategic Marketing
Unit Code and Credit Value
T/503/5119 & 15
Tutor Name and Email
Assessment Guidance
Learners will be required to follow the assignment brief and indicative content to develop the report
Assignment
Scenario
You are employed by a specialist marketing consultancy business, ‘Total Marketing Solutions’ (TMS), that provides support and advice to organisations looking to develop their strategic marketing plans. To recruit additional business, you have been asked to put together information for prospective clients that outlines:
the principles of strategic marketing how organisations can carry out strategic marketing analysis how strategic marketing decisions and choices are analysed and assessed how a range of marketing strategies can be implemented to contribute to competitive advantage.
Activity 1
Create an information pack for prospective new clients that outline the principles of strategic marketing. Your pack must cover the following topics:
an assessment of the role of strategic marketing in an organisation an analysis of the relationship between corporate strategy and marketing strategy an analysis of how marketing strategy is developed.
Your pack should demonstrate an understanding of the connection between strategic corporate and strategic marketing decisions and choices. You should:
analyse decisions and choices that are made at a corporate level assess how these decisions influence marketing at business unit and functional level analyse approaches to competitive positioning of organisations.
Assessment Criteria 1.1/1.2/1.3/3.1/3.2/3.3 [followed by indicative contents 1& 3]
Activity 2
A range of potential new clients have expressed an interest in working with TMS based on the information pack you provided. They would like some further information to understand how strategic marketing analysis may be carried out.
You have been asked to design a short
ATHE Level 6 Diploma in Management
Title
Strategic Marketing
Unit Code and Credit Value
T/503/5119 & 15
Tutor Name and Email
Assessment Guidance
Learners will be required to follow the assignment brief and indicative content to develop the report
Assignment
Scenario
You are employed by a specialist marketing consultancy business, ‘Total Marketing Solutions’ (TMS), that provides support and advice to organisations looking to develop their strategic marketing plans. To recruit additional business, you have been asked to put together information for prospective clients that outlines:
the principles of strategic marketing how organisations can carry out strategic marketing analysis how strategic marketing decisions and choices are analysed and assessed how a range of marketing strategies can be implemented to contribute to competitive advantage.
Activity 1
Create an information pack for prospective new clients that outline the principles of strategic marketing. Your pack must cover the following topics:
an assessment of the role of strategic marketing in an organisation an analysis of the relationship between corporate strategy and marketing strategy an analysis of how marketing strategy is developed.
Your pack should demonstrate an understanding of the connection between strategic corporate and strategic marketing decisions and choices. You should:
analyse decisions and choices that are made at a corporate level assess how these decisions influence marketing at business unit and functional level analyse approaches to competitive positioning of organisations.
Assessment Criteria 1.1/1.2/1.3/3.1/3.2/3.3 [followed by indicative contents 1& 3]
Activity 2
A range of potential new clients have expressed an interest in working with TMS based on the information pack you provided. They would like some further information to understand how strategic marketing analysis may be carried out.
You have been asked to design a short
References: (followed by Harvard method to avoid plagiarism) Bibliography (if you have) Appendices