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Strategic marketing - bicycle shop

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Strategic marketing - bicycle shop
New Business Plan Proposal”
Bunny Hop Bicycle store

Course: Mkt460 (Strategic Marketing)
Section: 3

Prepared for
Mr. Samy Ahmed

Prepared by
Shadly Bin Saif
103 0235 030
Faisal Hasnat
093 0420 030
Shakina Haque Trisha
112 0118 030
Umme Habiba Eva
112 0133 030

Table of Contents

Executive Summary: 6
The Reason behind Choosing this Business: 6
Market Segmentation: 12 Demographic Segmentation 12 Geographic Segmentation 12 Psychographic Segmentation 12 Behavioral Segmentation 13
Target customer: 13
Market Positioning: 14
Differentiation Strategy: 14
Competitor Analysis: 14
SWOT Analysis: 15 Strengths 15 Weakness 15 Opportunity 15 Threats 16
PEST Analysis: 16 Political Factors 16 Economic Factors 16 Social Factors 17 Technological Factors 17
Marketing Mix: 17 Product: 17 Price: 18 Place: 18 Promotion: 19
 Advertising: 19
 Internet Marketing: 19 Physical evidence: 20 People: 20 Process: 20
FINANCIAL INVESTMENT 22
Price of Maintenance & Repair Service: 22
Available accessories price: 23
Sales Forecast of Bicycles 23
Conclusion: 25
References: 25

Letter of Transmittal

Course MKT460
September 2, 2013
To
Mr. Samy Ahmed
Faculty,
School of Business,
North South University, Dhaka.
Subject: Project Submission of MKT460 (Strategic Marketing)
Dear Sir,
We had been assigned to prepare a final report for the course of MKT460. We had chosen “Bicycle Store and Maintenance Shop” for our project. We had an enthusiastic experience while working on this project. We thank you for giving us the opportunity to work in such a project. We have included market segmentation, target market strategies, swot and pest analysis, market positioning, marketing mix and financial plan of our new small business. We believe that it will increase our knowledge and skills on these subjects. We also believe that this project will help us to develop our communication skills in any business sector and we will be able to work better in the near future.
Thank you for your


References: http://bdcyclists.com/ https://www.facebook.com/LionCycle https://www.facebook.com/gsimpexbicycle https://www.facebook.com/CycleLife.Exclusive?fref=ts https://www.facebook.com/CafeCyclists https://www.facebook.com/groups/uttarabicycleriders/ https://www.facebook.com/groups/BRC.Official https://www.facebook.com/groups/iubcc
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