Strategic Marketing Management
Edexcel
Strategic Marketing Management
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Table of Contents
Introduction 2
1.1) Importance of Strategic Marketing 2
1.2) Marketing Planning Process 3
1.3) Links between strategic marketing and the corporate strategy 5
2.1) Values of the models in the strategic marketing 6
2.2) Positioning and marketing Tactics 7
2.3) Relationship marketing 7
3.1 ) Exploiting the Growth factors 8
3.2) Response to a change 9
3.3) Strategic marketing Objectives 10
4.1) Changes to the external market 11
4.2) Internal Analysis 11
4.3) Marketing Responses 11
Conclusion 12
Web References 14
Introduction
Strategic marketing is an essential element in the process of making better plans for the future. Even though it is targeted at marketing, it will be the driving force of many companies to reach the organizational objectives. A strategy could give different divisions blended together and linked to the future. Therefor a better understanding is essential of how the strategies work and how they will be changed in the time to come and the changes one can do in relation to their functionality. The below assignment will provide the necessary details for those.
1 Importance of Strategic Marketing
A Marketing strategy is a long term oriented tool used to make sure that no deviations are done to the marketing and the marketing function of the organization will be maintained all throughout the organization as a philosophy. It will be the key to drive an organization to its peak as marketing brings the organization to its customer. So as a result, the ability of a company to maintain and penetrate the market would be through the marketing strategy. Therefor a marketing strategy is an essential element. Under the strategy the main elements would be the pricing, the distributions and the modifications to the marketing mix such as product ranges, after sales, and etc. A concept such as branding
Strategic Marketing Management
Assessor:
Submitted By:
Student ID:
Table of Contents
Introduction 2
1.1) Importance of Strategic Marketing 2
1.2) Marketing Planning Process 3
1.3) Links between strategic marketing and the corporate strategy 5
2.1) Values of the models in the strategic marketing 6
2.2) Positioning and marketing Tactics 7
2.3) Relationship marketing 7
3.1 ) Exploiting the Growth factors 8
3.2) Response to a change 9
3.3) Strategic marketing Objectives 10
4.1) Changes to the external market 11
4.2) Internal Analysis 11
4.3) Marketing Responses 11
Conclusion 12
Web References 14
Introduction
Strategic marketing is an essential element in the process of making better plans for the future. Even though it is targeted at marketing, it will be the driving force of many companies to reach the organizational objectives. A strategy could give different divisions blended together and linked to the future. Therefor a better understanding is essential of how the strategies work and how they will be changed in the time to come and the changes one can do in relation to their functionality. The below assignment will provide the necessary details for those.
1 Importance of Strategic Marketing
A Marketing strategy is a long term oriented tool used to make sure that no deviations are done to the marketing and the marketing function of the organization will be maintained all throughout the organization as a philosophy. It will be the key to drive an organization to its peak as marketing brings the organization to its customer. So as a result, the ability of a company to maintain and penetrate the market would be through the marketing strategy. Therefor a marketing strategy is an essential element. Under the strategy the main elements would be the pricing, the distributions and the modifications to the marketing mix such as product ranges, after sales, and etc. A concept such as branding
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