Strategic Marketing Management
| |Edexcel Level 7 | |
| |BTEC Postgraduate Advanced Diploma Management Studies |[pic] |
| |FINAL ASSESSMENT ACTIVITY : | |
| |UNITS No: 07 | |
| |Strategic Marketing Management | |
|Module Name |STRATEGIC MARKETING MANAGEMENT |
Aim
This unit provides the learner with the understanding and skills to support active engagement in the process of strategic marketing management.
Summary of Learning Outcomes
1. Understand the principles of strategic marketing management
2. Understand the tools used to develop a strategic marketing strategy
3. Be able to use strategic marketing techniques
4. Be able to respond to changes in the marketing environment
Unit Introduction:
Marketing is at the core of business. Outperforming the competition requires solid marketing knowledge and precise marketing decision making. An organisation’s positioning, and the positioning of its products and services, depends on the formulation and implementation of intelligent and well-informed strategic marketing plans.
All organisations operate in a dynamic marketplace. Competition, consumers, technology and market forces constantly redefine the way organisations operate.
| |BTEC Postgraduate Advanced Diploma Management Studies |[pic] |
| |FINAL ASSESSMENT ACTIVITY : | |
| |UNITS No: 07 | |
| |Strategic Marketing Management | |
|Module Name |STRATEGIC MARKETING MANAGEMENT |
Aim
This unit provides the learner with the understanding and skills to support active engagement in the process of strategic marketing management.
Summary of Learning Outcomes
1. Understand the principles of strategic marketing management
2. Understand the tools used to develop a strategic marketing strategy
3. Be able to use strategic marketing techniques
4. Be able to respond to changes in the marketing environment
Unit Introduction:
Marketing is at the core of business. Outperforming the competition requires solid marketing knowledge and precise marketing decision making. An organisation’s positioning, and the positioning of its products and services, depends on the formulation and implementation of intelligent and well-informed strategic marketing plans.
All organisations operate in a dynamic marketplace. Competition, consumers, technology and market forces constantly redefine the way organisations operate.