Preview

Strategic Marketing Management Paper

Powerful Essays
Open Document
Open Document
7262 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Marketing Management Paper
Running Head: MMGP: MARKETING PLAN FOR MY LAST STEP BACKWARD

By: Group 4 – Lowery D. Lockard; Brian Harrison; Michael Newby, Jenna Seemann. (No submission from Raymond Washington)
BUSI 520 – Liberty University

Product Background Information

Terrifying, yet inspiring, a fall from stage talent to C-5 quadriplegic proves that, in our darkest moments, faith and determination can prevail! Our product is an awe-inspiring autobiography written by the recently crowned Ms. Wheelchair USA, Tasha Schuh. The book features two hundred and fifty pages detailing Tasha’s amazing journey. After showcasing her talent as the lead in her high school’s production of Grease, Tasha Schuh began to dream of a career in theatre. No one presumed that the stage itself would steal her dream—and almost her life—during a rehearsal for her next big show. Just days before her opening night performance in The Wizard of Oz, Tasha took one step backward and fell 16 feet through a trap door. Landing on the concrete floor below the stage, she spent the next three days preparing for a surgery that would at best leave her a C-5 quadriplegic. Post-op complications turn Tasha’s struggle and ultimate triumph into an unbelievable journey. From loss and grief, to self-discovery and achievement, Tasha’s faith, resilience, and honesty have allowed her to leave the old Tasha behind while she confronts the new Tasha’s life from a state of the art wheelchair. This poignant memoir from the current Ms. Wheelchair USA inspires readers to welcome adversity—to “face your own trap door of opportunity.” Tasha constantly says, “… every day is a gift… and I will never take a step backward again.” This book is just one example of how she lives these words everyday and inspires others to do the same, no matter what their “trap door” might be.

Firm History

The book was published in December 2012, and initial response to the book has been tremendous. Two



References: 1) Admin; (2007). Full Market Coverage. Retrieved from: http://www.citeman.com/1435-full-market-coverage.html#ixzz2PntojP00. 2) Author Unknown; (2013). List of autobiographies, retrieved from: www.Wikipedia.org/list_of_autobiographies. 3) Author Unknown: (2013). Autobiographies on Line, retrieved from: www.alibris.com. 4) Farhana, M. (2012). Brand Elements Lead To Brand Equity: Differentiate or Die. Information Management & Business Review, 4(4), 223-233. 5) Harris,J. (2012). The Battle of Celebrity Memoirs. Guardian News & Media, UK, December 12, 2012. 6) Harris, J.(2006). Top Thirty-One Autobiographies and Memories to Read. The New York Times, April 26, 2012. 7) Linton,S. (2008). My Body Politic: A Memoir by Simi Linton, Ann Arbor, Michigan: University of Michigan Press. 8) Posen, H. E., Lee, J., & Yi, S. (2013). The power of imperfect imitation. Strategic Management Journal, 34(2), 149-164. doi:10.1002/smj.2007. 11) My Last Step Backwards - News - intervarsity.org . (n.d.). InterVarsity Christian Fellowship/USA - Home - intervarsity.org . Retrieved March 31, 2013, from http://www.intervarsity.org/news/my-last-step-backwards. 12) Tasha Schuh, Ms. Wheelchair USA (2013). Retrieved from: www.MsWheelchairUSA.org. 13) Tasha Schuh, Ms. Wheelchair USA; (2013). Retrieved from www.TheDaneFoundation.org. 14) Schuh, T. (n.d.). Home. Home. Retrieved March 31, 2013, from http://tashaschuh.com. 17) Book Publishing in the US: Market Research Report. (2013, Feb). Retrieved from Book Publishing Market Research Report | NAICS 51113 | : http://www.ibisworld.com/industry/default.aspx?indid=1233

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Gary Soto autobiography (96) Meena Alexander, “Fault Lines” (97) Jamaica Kincaid, “On Seeing Eng. for the First Time” (99) Eudora Welty, “One Writer’s Beginnings” (00) **Virginia Woolf, Moments of Being, childhood summers (02) Essay, passage from nonfiction or newspaper Letters Speeches Igor Stravinsky discusses orchestra conductors Martin Luther King, Jr., “Why We Can’t Wait”…

    • 1292 Words
    • 6 Pages
    Satisfactory Essays
  • Good Essays

    In her essay, "On Being a Cripple", Nancy Mairs reflects on her life as a "cripple" due to multiple sclerosis (MS). It is truly admirable how she is able to remain in such a positive attitude despite her unfortunate consequences. Instead of asking for people's sympathy, Mairs wanted herself to be identified as a cripple instead of a handicapped or disabled person. She even believed that her condition helped to enrich her life and define the person she is. It is truly remarkable how she can face such an event with so much courage and confidence. Her essay certainly teaches a lesson about how one should not feel sorry for his/her disadvantages, but rather live it to the fullest…

    • 272 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Mairs starts her essay by describing herself as a crippled woman with multiple sclerosis, speaks about her condition and states how she’s never noticed a cripple woman like her in the media.…

    • 379 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In the essay “Disability”, writer, public speaker, and self-acclaimed “radical feminist, pacifist, and cripple” Nancy Mairs examines how the general public responds to individuals with disabilities as well as how the media portrays these aforementioned individuals (Mairs 12). She begins her essay by describing herself as a crippled woman with multiple sclerosis, speaking about her condition, and stating that she has never noticed a cripple woman like herself in the media. When the media does portray someone with multiple sclerosis- or a like disability, it’s focused almost entirely on the disability rather than the person’s character, indicating that their condition “devour[s] one wholly” (Mairs 12). Despite the fact that such disabilities…

    • 327 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Joe Stone Research Paper

    • 638 Words
    • 3 Pages

    After I attended all three Joe Stone’s events that happened on Ithaca College Campus. The first event holds at 5 to 6 pm Wednesdays, Sept 20 on the Old Fieldhouse across the street from main entrance of CHS. This first event of Joe Stone was about Outdoor Gear and Transfer Demos. From this event I learned and saw how difficulties life of disable to be independent on such as to use a toilet, to sit on wheel chair, and to get on a carStone mentioned and demonstrated how tough his life was and is without having proper access to technologies that met his problems. For example, Stone said after I became parahegia and I had arduous time to get a proper chair for my waste products to release. Another, example was that Stone stated having a small wheel that he can attached or unattached on his wheel chair when he need to go up hill or down hill. Stone explained and showed us how much a this little attachable wheel can make easier his life. Stone’s experiences of been a wheel chair person had hard time to run up on hill with their wheel chair because most wheel chairs have only two big side wheels. However, the little attachable wheel can make problem little bit smaller…

    • 638 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nancy Mair’s “Disability” shows us the view a disabled woman has on how the world perceives people with disabilities. Nancy is “a forty- three year old crippled woman.”(Bedford Reader 13).Nancy is a woman who spends most of her time in a wheelchair. A woman that can be easily spotted in a crowd. She notes that she has not 3show that illustrated her so that people would feel sorry for the woman. They show the woman trying to make one lat trip before she gets crippled. Nancy thinks the show depicts her as unable to make her own choices. She wanted to go to Kenya but her doctor would not let her. Mairs sees the show only showing the fact that she’s disabled but “excludes the complexities that make her a whole.”(Bedford Reader 14)…

    • 562 Words
    • 3 Pages
    Good Essays
  • Good Essays

    As my partner and I maneuvered around campus, we came across various barriers which would hinder the best performance of an individual in a wheelchair. For example, in Birch Hall we attempted to access the available study rooms, but the doors to the study rooms are made of thick glass, making the process of opening the door extremely difficult. Moreover, we traveled from the Birch building to the Hickory building, entering a steep path. We identified that a person in a wheelchair could potentially lose control as a result of the path’s downhill nature. In addition, when we reached the Hickory building, we found that the restrooms had no doors. Although, at first, this would appear to benefit an individual with a wheelchair, the walls curved…

    • 645 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nancy Mairs's essay “Disability from Carnival Acts describes how the speaker, Nancy Mairs, lives every day with a disability. She reveals her view on the handicap and disabled. Nancy Mairs has multiple sclerosis, weakening of the bones, and she feels as if she is being judged and is inferior to everyone else. The audience is definitely aware of how she feels. She is very blunt about her feelings and everything else. She wants to make a stand for all the disabled people. The essay displays desperation, as well as hope. She is desperate to be equal and to no be judged; She has hope that one day all handicap will be equal. Nancy Mairs is a true symbol of how handicap people can persevere, stand through anything, and triumph over adversity. She lives a competent life filled with judgmental people looking at her poorly, simply because of her disability.…

    • 1416 Words
    • 6 Pages
    Good Essays
  • Good Essays

    The poignant story of Jean-Dominique Bauby’s life begins in December 1995, when he finds himself in a hospital, recovering from a severe coma, both paralyzed from head to toe and unable to speak. Though Bauby’s mind is still intellectually intact, he is diagnosed with what most people call today, “locked-in-syndrome”. Through his powerful words, Bauby, the author and narrator of this story, takes us on a journey filled with pain, loss and courage. I believe that though Bauby did indeed have a disability, he only fit into two of the three definitions categorized as having a disability; these being, function barriers (impairments) , activity barriers (Disabilities) and participation barriers (Handicap).…

    • 1081 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Learning about disabilities only teaches people so much, however, reading an autobiography written by an individual that has lived with a disability offer a firsthand experience. It depicts their struggles and triumphs in life. With a lot of thought, the book that I chose to read was Small Steps: The Year I Got Polio (Kehret. P, 2003). There are many reasons to why I chose this book and from reading this book I hope to reach my learning goals. From reading the first section of the chosen book I will make connections to the readings and main idea of the topic. Furthermore, the importance of sharing stories and voices will be discussed.…

    • 1135 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    11) Peters, Charles Lyndon B. Johnson, 2010, Times Books, Henry Holt and Co. New York…

    • 4703 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    the life of a cripple

    • 456 Words
    • 2 Pages

    On Being Cripple by Nancy Mairs tells her story about her life as a handicapped person, and how she doesn’t want to conform to how society sees disabled people as weak. She is suffering form multiple sclerosis which is a disease that slowly degenerates the use of her limb overtime.…

    • 456 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Nomadic Societies

    • 630 Words
    • 3 Pages

    (2006). Encounters In World History. In T. Sanders, S. H. Nelson, S. Morillo, & Ellenberger.…

    • 630 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Grand Theft Auto

    • 912 Words
    • 4 Pages

    Macdonald, Keza (2013, September 16). Grand In Every Sense. IGN.com. Retrieved September 23, 2013, from http://www.IGN.com.…

    • 912 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Bibliography: Björkman, Stig. Woody Allen on Woody Allen. Grove press, New York. 1993. Revised 2004.…

    • 2528 Words
    • 11 Pages
    Good Essays