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Strategic Marketing Plan for a Water Bottling Company

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Strategic Marketing Plan for a Water Bottling Company
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Strategic Marketing Plan for Water Mart Systems (Pvt.) Ltd

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|1.0 INTRODUCTION |3 |
| 1.1 - Definitions for marketing |3 |
| 1.2 – The role and the importance of marketing in strategic planning |3 |
| 1.3 - Introduction to the company – Water Mart Systems (Pvt.) Ltd |5 |
| | |
|2.0 SITUATIONAL ANALYSIS |6 |
| 2.1 - Key issues to address |6 |
| 2.2 - Environment Analysis |6 |
| 2.3 - Competitor analysis through Porter’s five forces |8 |
| 2.4 - SWOT analysis |10 |
| 2.5 - Micro Environment Analysis |11 |
| | |
|3.0 STRATEGIC MARKETING OBJECTIVES |12 |
| 3.1 - Revenue base objectives
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