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Strategic Marketing Plan of Frito-Lay

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Strategic Marketing Plan of Frito-Lay
Thrive Consultants
10, Hill Road, F-6/3
Islamabad, Pakistan
Anindita Mukherjee
Senior VP and Chief Marketing Officer
Frito-Lay North America
7701 Legacy Dr, Plano, TX

Dear Ms. Anindita Mukherjee,

We are pleased to submit you the report you requested on September 21, 2012. The report is entitled “Strategic Marketing Plan for Frito-Lay”. This report provides information of current and potential target market for Frito-Lay. This document consists and concentrates on the existing marketing strategies and recommends strategies to improve the current status of Frito-Lay.
After carefully analyzing all aspects we have come to know that Frito-Lay has a excellent market potential. By doing effective market research, we have devised several strategies that could be implemented to improve the existing market. In reading his marketing plan, you will be informed regarding the target market, product enhancement, pricing strategies, promotional strategies and channels in which to distribute the product to ensure its success and profitability.
We believe that the proposals and recommendations will be of worth to your prestigious company and provide you with a effective strategy by which Frito-Lay can soar and gain a competitive advantage in the market.
We appreciate working with a well regarded company as yours and this report offers you valuable information that can be used to benefit Frito-Lay, improve its current situation and be a priceless asset in the long run. If you have any questions or queries, feel free to contact us at Thrive Consultants.

Yours Sincerely,

Xivraiz Ayaz
Executive Director
Thrive Consultants

Strategic Marketing Strategy For
Frito-Lay

Orientation Project: Assignment 1
Dated: September 21, 2012

Submitted By: Xivraiz Ayaz
Roll no: 1406-111330
Course Leader: Saqib Riaz Word Count | Total Words | 3231 | Excluded Words (Letter of Transmittal, Cover Page, Executive Summary, Table of Contents and List of references) | 615 | Included Words | 2616 |


References: Anon., 2009. http://marketingteacher.com. [Online] Available at: http://marketingteacher.com/lesson-store/lesson-three-levels-of-a-product.html# Anon., 2010. http://ivythesis.typepad.com. [Online] Available at: http://ivythesis.typepad.com/term_paper_topics/2010/02/marketing-plan-for-frito-lay.html Anon., 2012. http://www.fritolay.com. [Online] Available at: http://www.fritolay.com/our-snacks/full-list-of-brands.html Anon., 2012. www.fritolay.com. [Online] Available at: http://www.fritolay.com/about-us/history.html Anon., 2012. www.fritolay.com. [Online] Available at: http://www.fritolay.com/your-health/whats-in-our-snacks.html
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