Strategic Marketing Plan a Case of Whitedent Tanzania
| |Introduction of the organization
NAME: Chemi & Cotex Industries Ltd.
“BETTER PRODUCTS FOR BETTER LIVING”
Chemi & Cotex Industries Ltd. a company established in 1975 is engaged in manufacturing & marketing of FMCG Goods, Industrial & Household Plastics and metal products. It is a member company of the Mac Group whose history can be traced back to the 1880’s when entrepreneur and explorer Kanji Jeraj Manek departed on a dhow from Jamjodpur, Gujarat, to the East African coastline in search of better prospects.
Today Chemi & Cotex Industries Ltd. is one of the largest consumer goods company in Tanzania with manufacturing bases in Dar es Salaam, Arusha, Nairobi & Kampala & operations spread throughout East Africa.
Chemi & Cotex Industries Ltd. a marketing channel network consists of 1200 business partners, spread throughout Tanzania, Kenya, Uganda, Democratic republic of Congo and South Africa which are serviced regularly by 8 regional offices, Depots, a fleet of 56 delivery vehicles & well trained, motivated and diligent personnel.
Chemi & Cotex Industries Ltd ' s portfolio of brands include Whitedent, Sweet Heart, Bodyline, Siri, Simba Chef, Bannisters, Zawadi Zanzibar, Soft Touch, Skin Glow, Skin Care, Afro Jell, Chemicola, Vits, Glacier, Toto, Chemident, Bendera, Kanga, Polytank, Polypex, Kifaru, Whiteline, Zimo and many others.
The product mix consists of Toothpaste, Lotion, Crèmes, Fairness Crème, Petroleum jellies, Hair Oils & tonics, Pomades, Styling Gels, Squashes, Baking Powder, Soda bicarbonate, Sauces, Jams, Pickles, Mineral Water, Toilet soaps, Laundry Bars, Detergents, Oils, Confectioneries, Household Plastics, Industrial Plastics, Barbed Wire, Chain link Fencing, Expanded Metal, Nails.
Every year Chemi & Cotex Industries Ltd. makes efforts to improve quality of products and offer better value for money to their customers whilst at the same time in return maximize market share, and above all to keep consumers and business
NAME: Chemi & Cotex Industries Ltd.
“BETTER PRODUCTS FOR BETTER LIVING”
Chemi & Cotex Industries Ltd. a company established in 1975 is engaged in manufacturing & marketing of FMCG Goods, Industrial & Household Plastics and metal products. It is a member company of the Mac Group whose history can be traced back to the 1880’s when entrepreneur and explorer Kanji Jeraj Manek departed on a dhow from Jamjodpur, Gujarat, to the East African coastline in search of better prospects.
Today Chemi & Cotex Industries Ltd. is one of the largest consumer goods company in Tanzania with manufacturing bases in Dar es Salaam, Arusha, Nairobi & Kampala & operations spread throughout East Africa.
Chemi & Cotex Industries Ltd. a marketing channel network consists of 1200 business partners, spread throughout Tanzania, Kenya, Uganda, Democratic republic of Congo and South Africa which are serviced regularly by 8 regional offices, Depots, a fleet of 56 delivery vehicles & well trained, motivated and diligent personnel.
Chemi & Cotex Industries Ltd ' s portfolio of brands include Whitedent, Sweet Heart, Bodyline, Siri, Simba Chef, Bannisters, Zawadi Zanzibar, Soft Touch, Skin Glow, Skin Care, Afro Jell, Chemicola, Vits, Glacier, Toto, Chemident, Bendera, Kanga, Polytank, Polypex, Kifaru, Whiteline, Zimo and many others.
The product mix consists of Toothpaste, Lotion, Crèmes, Fairness Crème, Petroleum jellies, Hair Oils & tonics, Pomades, Styling Gels, Squashes, Baking Powder, Soda bicarbonate, Sauces, Jams, Pickles, Mineral Water, Toilet soaps, Laundry Bars, Detergents, Oils, Confectioneries, Household Plastics, Industrial Plastics, Barbed Wire, Chain link Fencing, Expanded Metal, Nails.
Every year Chemi & Cotex Industries Ltd. makes efforts to improve quality of products and offer better value for money to their customers whilst at the same time in return maximize market share, and above all to keep consumers and business