• Identify and describe the three major parts of the external environment.
• Explain why it is important to study and understand the external environment.
• Describe and discuss the four activities of the external environmental analysis process.
• Identify and describe the six segments of the general environment.
• Describe the expected changes that will occur with the ethnic mix of the United States work force and their potential effect on the strategic posture of the firm.
• Identify the five competitive forces and explain how they determine industry profit potential.
• Describe the factors that raise the competitive nature of an industry’s rivalry.
• What are high exit barriers and how do they affect the competition within an industry?
• What do firms need to know about their competitors and what intelligence-gathering techniques can be used to obtain this information?
Chapter4
• Describe the importance of internal analysis to the strategic success of the firm.
• Describe the various types of resources.
• Define capabilities and how they affect the firm’s strategic success.
• Describe the four specific criteria that managers can use to decide which of their firm’s capabilities have the potential to create a sustainable competitive advantage.
• Describe a value chain analysis.
• Why is it important to prevent core competencies from becoming core rigidities?
Chapter5
• Define strategy and business-level strategy.
• In analyzing a firm’s customers, discuss the classic three questions a firm must answer and the various characteristics of each.
• Discuss how a cost leadership strategy can allow a firm to earn above-average returns in spite of strong competitive forces.
• Describe a cost leadership strategy and its risks.
• Describe the risks of a differentiation strategy.
• Describe a focus strategy and its additional risks.
• Describe the advantages of integrating cost leadership and differentiation strategies.
• What are the