Strategic Operation Management

To be able produce professional managers capable of fulfilling strategic roles within business and government enterprises the need for the practice of operations management cannot be forgone. Operations management is very important in business operations since it forms the heart of the organisation by controlling the system of operation. Operations management deals with the design, operation, and improvement of the systems that create and deliver a firm’s primary products and services. Like marketing and finance, operations management is a functional field of business with clear management responsibilities. Guinness Ghana limited is a company in which produces alcoholic and nonalcoholic beverages such as Guinness and Malta
Guinness respectively.
In a business entity like Guineas Ghana limited the use of operations management is very necessary in every fabric of the company’s activities. Guinness Ghana Limited uses operations management to ensure and sustain efficiency and effectiveness in the organisation. Efficiency in
Guinness Ghana is concerned with how well resources such as human expertise and inputs are put in use irrespective of the purpose for which they were deployed in the company. The company through its activities ensures that the primary objective for its establishment to make profits and maximize shareholders value is realized. The company reduces its cost of production by ensuring that tangible and intangible resources are not over stretched or wasted in the organisation. This is a situation where the company carries out effectively its objectives to be the market leader using minimum resources to achieve maximum output. The measures of effectiveness and efficiency in Guinness Ghana leads to labour productivity, yield, capacity fill working capital utilization and the efficiency of production systems.
Guinness Ghana Limited also makes good use of its products and services management through operations management. Product