Strategic Plan

I. Executive Summary
II. Mission Statement
 If no mission statement is given in the case, you will need to develop one in the recommendation section.
 If a mission statement is given in the case, and you agree with it, you need to restate it in this section.
 Any changes you recommend to the mission statement will be put in the recommendation section.
III. Strategic Problems
 List in an outline/numeric form the three or four strategic problems in the case. Be concise and to the point. Do not confuse weaknesses with strategic problems.
IV. Strategic Objectives
 Please list in outline/numeric form the strategic objectives ought to address the strategic problems you have listed. Remember objectives need to be quantifiable with a time line.
V. External Audit
 Industry analysis (Five Forces Model)
 Opportunities and Threats (EFE Matrix)
VI. Internal Audit
 Financial analysis (Current ratio, Acid test ratio, Debt/equity ratio, ROI, Inventory turnover, A/R turnover, and any other ratio you feel important to discus – conduct a trend analysis and compare to industry averages and discuss implications of the ratios; no recommendations are to be put in this section, only the implications)
 Strengths and Weaknesses (IFE Matrix)
VII. Strategic Analysis and Choice
 Apply the BCG Matrix and the Grand Strategy Selection Matrix. (make sure that you divide the company along the portfolio of products/services when you are using these strategic management tools)
 Discuss the advantages and disadvantages of four alternative strategies that the company could pursue.
 Conduct a QSPM to support your choice of the strategy to pursue.
VIII. Recommended Strategy
 Discuss the rationale for the recommended strategy.
IX. Implementation Steps
 Use the SWOT Matrix and any other tools to develop the 8 to 12 action steps to help in the implementation process.
X. ProForma Analysis of your Recommendation
 Please develop a three-year income statement that will