Strategic Plan
Strategic Plan, Part I: Conceptualizing a Business
By Cynthia Williams
BUS/475 - INTEGRATED BUSINESS TOPICS
Instructor: RONALD STORM
Name of Store: My Legacy Closet Treasures
Mission Statement: “Where Old Legacy Become New Treasures.” There are important considerations when developing the strategic plan. The vision, mission and values that is highly important to any planning of a new business. These are the factors that will work together to provide a well-rounded strategic design (Pearce 2004). The business that crossed my mind is to open a vintage and antique consignment store. This store will cater to men, women and young people who have an interest in items from the late 1800’s to the 1900’s. What this business will provide is the knowledge of information from this era. Whether it is an old cooking apron, jewelry, clothing and more. The focus of this business will be for those customers who are into collecting or selling vintage items in my store. This company will benefit from a good and strong strategic plan. The Strategic Plan will provide insight of what this company will be about with also creating an image of how the company will be in the future. There are long term goals along with some short term goals.
Description and Mission The business that I am considering is a vintage and antique resale and consignment store. It will specialize in vintage clothing, collectables and vintage jewelry and more. The target customers will be people of all ages who may be looking for that one vintage item that may give them a memory of days gone by. There will be antique or vintage collectors and those who would be making purchases and also looking into consignments.
I would like to say also that the people that I will be serving will gain knowledge and information on the item they would like to purchase. Any information that is given to me will be passed onto the customer. There may be products that are high end merchandise and some that may
By Cynthia Williams
BUS/475 - INTEGRATED BUSINESS TOPICS
Instructor: RONALD STORM
Name of Store: My Legacy Closet Treasures
Mission Statement: “Where Old Legacy Become New Treasures.” There are important considerations when developing the strategic plan. The vision, mission and values that is highly important to any planning of a new business. These are the factors that will work together to provide a well-rounded strategic design (Pearce 2004). The business that crossed my mind is to open a vintage and antique consignment store. This store will cater to men, women and young people who have an interest in items from the late 1800’s to the 1900’s. What this business will provide is the knowledge of information from this era. Whether it is an old cooking apron, jewelry, clothing and more. The focus of this business will be for those customers who are into collecting or selling vintage items in my store. This company will benefit from a good and strong strategic plan. The Strategic Plan will provide insight of what this company will be about with also creating an image of how the company will be in the future. There are long term goals along with some short term goals.
Description and Mission The business that I am considering is a vintage and antique resale and consignment store. It will specialize in vintage clothing, collectables and vintage jewelry and more. The target customers will be people of all ages who may be looking for that one vintage item that may give them a memory of days gone by. There will be antique or vintage collectors and those who would be making purchases and also looking into consignments.
I would like to say also that the people that I will be serving will gain knowledge and information on the item they would like to purchase. Any information that is given to me will be passed onto the customer. There may be products that are high end merchandise and some that may
References: How to Write a Fluff-Free Mission Statement by Corey Eridon http://blog.hubspot.com/fluff-free-mission-statements Pearce, J. Robinson, R. (2004). Strategic Management: Formulation, Implementation, and Control, 9 e.