Strategic Plan
Final Strategic Plan
BUS/475
September 26, 2013
Final Strategic Plan and Presentation
Del Monte Foods is part of an industry that manufactures and wholesales processed and packaged foods. For comparison purposes, the focus of this assessment will be on the portion of Del Monte's business that concentrates on canned fruit, vegetable, and tomato products, which makes up 63% of the company's production. The Del Monte Company caters to its customers’ needs for quality and healthy foods and beverages. Del Monte controls 14 facilities in California, Texas, Washington, in addition to six strategically located supply centers. The company generates revenue by selling its products to the food service industry, United States Military, and food processors. The Del Monte Food Company is on the leading distributors, producers, and marketers of pet products and food in the United States. Del Monte’s earnings for fiscal 2012 was approximately $3.6 billion in net sales. In 1972, the company became the first food processing company voluntarily to adopt a nutritional label on all its food products.
Products It is one of the leading producers, distributors and marketers of premium quality, branded food and pet products in the US. The company generated revenue of $3.7 billion in 2012, 94% of the sales was from North American operations. Del Monte has two operating segments, consumer products and pet products. The Consumer Products segment offers a wide selection of vegetables, fruit, and tuna products, under famous brands names, such as Del Monte, Contadina, Orchard Select, and Star-Kist. While it’s pet food and snack brands include Meow Mix, Kibbles 'n Bits, Milk-Bone, Pup-Peroni, Pounce and 9Lives. In addition, the company also produces private label food and pet products. Its products serve retail markets, the US military, certain export markets, the foodservice industry and other food
BUS/475
September 26, 2013
Final Strategic Plan and Presentation
Del Monte Foods is part of an industry that manufactures and wholesales processed and packaged foods. For comparison purposes, the focus of this assessment will be on the portion of Del Monte's business that concentrates on canned fruit, vegetable, and tomato products, which makes up 63% of the company's production. The Del Monte Company caters to its customers’ needs for quality and healthy foods and beverages. Del Monte controls 14 facilities in California, Texas, Washington, in addition to six strategically located supply centers. The company generates revenue by selling its products to the food service industry, United States Military, and food processors. The Del Monte Food Company is on the leading distributors, producers, and marketers of pet products and food in the United States. Del Monte’s earnings for fiscal 2012 was approximately $3.6 billion in net sales. In 1972, the company became the first food processing company voluntarily to adopt a nutritional label on all its food products.
Products It is one of the leading producers, distributors and marketers of premium quality, branded food and pet products in the US. The company generated revenue of $3.7 billion in 2012, 94% of the sales was from North American operations. Del Monte has two operating segments, consumer products and pet products. The Consumer Products segment offers a wide selection of vegetables, fruit, and tuna products, under famous brands names, such as Del Monte, Contadina, Orchard Select, and Star-Kist. While it’s pet food and snack brands include Meow Mix, Kibbles 'n Bits, Milk-Bone, Pup-Peroni, Pounce and 9Lives. In addition, the company also produces private label food and pet products. Its products serve retail markets, the US military, certain export markets, the foodservice industry and other food