Strategic Plan-Hertz
Strategic Plan for the Hertz Corporation
February 18, 2011
Table of Contents
Introduction of Team and Assignment 4 Company Profile 6 Mission Statement 6 Vision and Values 7 Economic conditions 7
Strategic Analysis 9
SWOC Analysis: Strengths 10
SWOC Analysis: Weaknesses 13
SWOC Analysis: Opportunities 17 Internal Actions 17 Opportunities 18
SWOC Analysis: Challenges 20 Dependence on the United States Automobile Industry 20 Technological Changes and Advances 20 Competitive Pressures 21 Maintaining customer satisfaction and employee morale 22 Merger Transitions 22 Pressures to Go “Green” 22 Expanding the “Global Footprint” 23
STRATEGIC ISSUES 25 Market Share Vehicle Rental 25 Car Manufacturers 25 Debt and Interest payments 26 Technology 26 Focus on Green 27 Off Airport Rental 27 People 27 Equipment Business 28 Summary 29
Foundations of goals and strategic plan 30 Increased Market Share 30 Movement toward sustainable inventory 30 Improve customer satisfaction by training and technology 31 Dedication to Employees 31 Drastically decrease debt owed 32
Hertz Strategic Plan Implementation 33 Mission 33 Vision 33 Strategies 33
REFERENCES 36
Introduction of Team and Assignment
In recent years, leaders of American organizations have faced a multitude of challenges. The numerous trends and events that have occurred in the past two decades have affected both American society and business practices. Think of the influences the following events and trends have had on our government, communities, and public agencies: an aging and diversifying population; changes in the nature of families; dramatic shifts in federal and state responsibilities and funding priorities; the emergence of the poor as the largest group of poor Americans; fears about terrorism; the emergence of obesity as an important health concern; and a recent crippling recession (Bryson, 2004). Now think how American society would suffer
February 18, 2011
Table of Contents
Introduction of Team and Assignment 4 Company Profile 6 Mission Statement 6 Vision and Values 7 Economic conditions 7
Strategic Analysis 9
SWOC Analysis: Strengths 10
SWOC Analysis: Weaknesses 13
SWOC Analysis: Opportunities 17 Internal Actions 17 Opportunities 18
SWOC Analysis: Challenges 20 Dependence on the United States Automobile Industry 20 Technological Changes and Advances 20 Competitive Pressures 21 Maintaining customer satisfaction and employee morale 22 Merger Transitions 22 Pressures to Go “Green” 22 Expanding the “Global Footprint” 23
STRATEGIC ISSUES 25 Market Share Vehicle Rental 25 Car Manufacturers 25 Debt and Interest payments 26 Technology 26 Focus on Green 27 Off Airport Rental 27 People 27 Equipment Business 28 Summary 29
Foundations of goals and strategic plan 30 Increased Market Share 30 Movement toward sustainable inventory 30 Improve customer satisfaction by training and technology 31 Dedication to Employees 31 Drastically decrease debt owed 32
Hertz Strategic Plan Implementation 33 Mission 33 Vision 33 Strategies 33
REFERENCES 36
Introduction of Team and Assignment
In recent years, leaders of American organizations have faced a multitude of challenges. The numerous trends and events that have occurred in the past two decades have affected both American society and business practices. Think of the influences the following events and trends have had on our government, communities, and public agencies: an aging and diversifying population; changes in the nature of families; dramatic shifts in federal and state responsibilities and funding priorities; the emergence of the poor as the largest group of poor Americans; fears about terrorism; the emergence of obesity as an important health concern; and a recent crippling recession (Bryson, 2004). Now think how American society would suffer
References: Hertz Annual Report: http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Mzc2NTI0fENoaWxkSUQ9Mzc1MTMxfFR5cGU9MQ==&t=1 Hertz Global Holdings, Inc. Q4 2009 Earnings Call Transcript http://seekingalpha.com/article/190491-hertz-global-holdings-inc-q4-2009-earnings-call-transcript Hertz Mission Statement, Vision and Values: https://images.hertz.com/pdfs/VMVWeb.pdf