Strategic Plan of Shangri-La Hotel
Table of Contents 1.0 Introduction 2 2.0 Strategic Plan 3 3.0 Describe mission statement, strategic goals and corporate strategies for a hotel 4 3.1 Mission Statement 4 3.2 Strategic Goals 6 3.3 Corporate Strategies 7 3.3.1 Shangri-La Care 1: Shangri-La Hospitality from Caring People 9 3.3.2 Shangri-La Care 2: Delighting Customers 9 3.3.3 Shangri-La Care 3: Recover to Gain Loyalty 9 3.3.4 Shangri-La Care 4: Take Ownership 10 4.0 SWOT chart for the Shangri-La Hotel 11 5.0 Conclusion 14 6.0 Reference 15
1.0 Introduction
Our group have chosen Shangri La as our topic of discussion for our report writing. Shangri La is a cooperation that has a lot of hotels and resorts in the whole wide world. The name of ‘Shangri La’ was actually from a novel published in 1933 named, ‘Lost Horizon’ written by James Hilton. In present days, the name ‘Shangri La’ has become famous in the worldwide.
In 1971, Shangri La has its own deluxe hotel in Singapore. After that, Shangri La had grew into a huge cooperation which own 72 hotels and resorts in different countries, such as, Asia Pacific, North America, the Middle East, Europe and yet Shangri La is planning to develop more hotels in different countries. Besides that, Shangri La has two Asia’s most prestigious recreational clubs, that is, the Aberdeen Marina Club in Hong Kong, and the Xili Golf and Country Club in Shenzhen.
Furthermore, Shangri La’s always follow Asian Hospitality as their unique hospitality to treat their customer. In order to compete with other hotels and resorts, Shangri La had emphasized on hospitality towards their customer. The main thing that makes Shangri La being successful and being different from the other hotels and resorts is offering high level of Asian standards of hospitality and caring for people. Therefore, Shangri La hotels and resorts will care for each and every customer. They will make sure that every customer will satisfied with their services.
1.0 Introduction
Our group have chosen Shangri La as our topic of discussion for our report writing. Shangri La is a cooperation that has a lot of hotels and resorts in the whole wide world. The name of ‘Shangri La’ was actually from a novel published in 1933 named, ‘Lost Horizon’ written by James Hilton. In present days, the name ‘Shangri La’ has become famous in the worldwide.
In 1971, Shangri La has its own deluxe hotel in Singapore. After that, Shangri La had grew into a huge cooperation which own 72 hotels and resorts in different countries, such as, Asia Pacific, North America, the Middle East, Europe and yet Shangri La is planning to develop more hotels in different countries. Besides that, Shangri La has two Asia’s most prestigious recreational clubs, that is, the Aberdeen Marina Club in Hong Kong, and the Xili Golf and Country Club in Shenzhen.
Furthermore, Shangri La’s always follow Asian Hospitality as their unique hospitality to treat their customer. In order to compete with other hotels and resorts, Shangri La had emphasized on hospitality towards their customer. The main thing that makes Shangri La being successful and being different from the other hotels and resorts is offering high level of Asian standards of hospitality and caring for people. Therefore, Shangri La hotels and resorts will care for each and every customer. They will make sure that every customer will satisfied with their services.