Strategic Plan, Part II: SWOTT Analysis: Novel Java
Strategic Plan, Part II: SWOTT Analysis
BUS 475/Integrated Business
Dawn Gardener
6/25/2012
Raul Rivera
Novel Java is a laid back coffee shop combined with a bookstore that allows customers to relax, drink their favorite brew and catch up on a good book or two. The store provides a large range of different books, coffee and teas. The focus of the store is to provide customers with the ability to drink coffee and enjoy a nice read in a downtown atmosphere. With the applying of these aspects of the shop, consumers who experience the feeling of being stressed from everyday life, including their busy jobs, and personal activities find the healthy and relaxing balance and attain complete relaxation.
For Novel Java to perform a SWOTT Analysis, …show more content…
When assessing opportunities the company should ask the following questions; what are the trend patterns of the customers, what opportunities facing in the future, and what changes in technology and the markets. Other areas for Novel Java to look for opportunities are assessing strengths to see new opportunities. An alternative way the company may find opportunities is to look weaknesses assess opportunities that can be created by eliminating …show more content…
Structure
May not be able to fully utilize space due to it being to larger or small
Resources
1 Need to train employees to properly use techniques & tools
2 Part time Students (employees)
Culture
Poor economy
Limited finances
Opportunities
Economic
Develop new product lines
Legal/Regulatory
1 Purchase rental building
2 sponsor community programs & events
Technological
Embrace new technology & incorporate into business
Innovation
Expand giving group reads
Strategy
Growth & expansion offering more than the competition
Structure
Purchase new building allow the business to expand & make required changes
Resources
Find more quality products, suppliers & additional products & services
Culture
Expand product line with different techniques & tools
Ability to expand culture
Threats
Economic
Slump in economy customers do not have an abundance of disposable income
Legal/Regulatory
1 Sued by customers when products cause serious problems
2 Difficulty meeting regulations
Technological
Not able to beat competitors offering more high class atmosphere or competitors adding to their stores
Innovation
Ensure that store is unique & offer quality service
BUS 475/Integrated Business
Dawn Gardener
6/25/2012
Raul Rivera
Novel Java is a laid back coffee shop combined with a bookstore that allows customers to relax, drink their favorite brew and catch up on a good book or two. The store provides a large range of different books, coffee and teas. The focus of the store is to provide customers with the ability to drink coffee and enjoy a nice read in a downtown atmosphere. With the applying of these aspects of the shop, consumers who experience the feeling of being stressed from everyday life, including their busy jobs, and personal activities find the healthy and relaxing balance and attain complete relaxation.
For Novel Java to perform a SWOTT Analysis, …show more content…
When assessing opportunities the company should ask the following questions; what are the trend patterns of the customers, what opportunities facing in the future, and what changes in technology and the markets. Other areas for Novel Java to look for opportunities are assessing strengths to see new opportunities. An alternative way the company may find opportunities is to look weaknesses assess opportunities that can be created by eliminating …show more content…
Structure
May not be able to fully utilize space due to it being to larger or small
Resources
1 Need to train employees to properly use techniques & tools
2 Part time Students (employees)
Culture
Poor economy
Limited finances
Opportunities
Economic
Develop new product lines
Legal/Regulatory
1 Purchase rental building
2 sponsor community programs & events
Technological
Embrace new technology & incorporate into business
Innovation
Expand giving group reads
Strategy
Growth & expansion offering more than the competition
Structure
Purchase new building allow the business to expand & make required changes
Resources
Find more quality products, suppliers & additional products & services
Culture
Expand product line with different techniques & tools
Ability to expand culture
Threats
Economic
Slump in economy customers do not have an abundance of disposable income
Legal/Regulatory
1 Sued by customers when products cause serious problems
2 Difficulty meeting regulations
Technological
Not able to beat competitors offering more high class atmosphere or competitors adding to their stores
Innovation
Ensure that store is unique & offer quality service