Strategic Plan, Part Ii: Swott Analysis

* Running Heading: Strategic Plan, Part I: Conceptualizing a Business * * * * * * * * * * * * * * * * * * Strategic Plan, Part I: Conceptualizing a Business * * University of Phoenix * * Courtney Authement * * September 20, 2010 * * * * * * * * * * * * * * * * * * * * * * Strategic Plan, Part I: Conceptualizing a Business * This strategic plan will explain the importance of the P.A.W.S. (Pets Assisting With Students) Organizations’ vision, mission, and values in determining the strategic direction. This paper will define P.A.W.S. business, products or services, and customers. It will then define the guiding principles or values for P.A.W.S. considering the topics of culture, social responsibility, and ethics. Next, this paper will analyze how the vision, mission, and values guide the organization’s strategic direction. Finally, this paper will evaluate how the organization addresses customer needs and critique how they achieve competitive advantage. * Defining the Organization * The business I have chosen to start is called P.A.W.S. (Pets Assisting With Students). The purpose of the organization is to help at risk youth learn to love and care for an animal, thereby gaining love and trust from that animal. In doing so the youth will learn how to have a connection with another living being. The hope of the organization is that the at risk youth will eventually learn techniques in dealing with real life situations without resorting to violence. * P.A.W.S. exists to help teens learn that one person can make a positive impact on the world around them. Troubled teens will get to see firsthand how their compassion and dedication can change lives, both human and canine or feline (or both!). Participating teens will determine their

References: Retrieved on September 20, 2010 from: http://managementhelp.org/np_progs/sp_mod/str_plan.htm. Retrieved on September 20, 2010 from: http://www.bridgespan.org/Nonprofit-M-and-A.aspx.