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Strategic Plan, Part Ii: Swott Analysis

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Strategic Plan, Part Ii: Swott Analysis
Strategic Plan, Part II: SWOTT Analysis
Neltresia McLellan
Bus 475/ Integrated Business Topics
Fritz Hibbler

SWOTT Analysis

Figure A provides the Strengths, Weaknesses, Opportunities, Threats and Trends for Intelligent Resources Unlimited. The external and internal factors outlined in the table provide information necessary to identify the progression of the company. The factors will guide the strategic direction that upper management must consider for the good of the company. The internal factors such as the strategy, structure, processes and systems, resources, goals, culture and technologies play an important role in determining where the company stands and where the company is going. Intelligent Resources Unlimited realizes that strengths have to be shown in order to stay competitive and motivated. The external factors such as legal and regulatory, global, economic, technological, social, and competitive create an extensive outlook of how Intelligent Resources Unlimited will be able to compete and adapt to changes outside of the normal day-to-day business operations.
Adapting to Change Intelligent Resources Unlimited is new to the customer-service oriented call center industry; therefore, the legal team is expected to familiarize themselves with tax laws and incentives being developed by changing regulations within the industry. Economically, Intelligent Resources Unlimited has a cost advantage lead over competitive companies in the area, which opens doors for new business. Intelligent Resources Unlimited has adapted to the changes in the organization by tracing and monitoring all media issues, new tendencies, modern training and technological issues surrounding the market and industry (Masgid, 2009). Verizon Wireless is one of Intelligent Resources Unlimited most prominent clients that have linked their databases to ensure all potential and current customers receive the most accurate and updated information.
Threats
The size of the



References: Masgid, H. (2009). How to Manage Your Call Center by Using the SWOT Analysis. Ezine Articles. Retrieved May 30, 2011 from http://ezinearticles.com/?How-to-Manage-Your-Call-Center- by-Using-the-SWOT-Analysis?&id=1607081 Vida Consultants. (2004). Call Center Organizational Structure. Retrieved May 30, 2011 from http://www.vidaconsultants.com/call_center_organiz

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