Strategic Planning

DEPARTMENT OF BUSINESS
MANAGEMENT
STRATEGIC PLANNING (MNG301-A)
Module Overview: Topics 1-7
2013 Semester 2
1
Open Rubric

Contents
1. Administrative matters
2. Course overview per topic
3. Interactive exercises

4. Upcoming examination
5. Time out!

2

Administrative matters
 Lecturers:
 Mr. SK Bhoya
 Mrs. NV Moraka
-Contact details:
 [phone] or [e-mail]
 Assignments:
 Two Compulsory assignments due dates:
12 September 2013 and 03 October 2013
 Self-assessment assignments on page 46 in TL101

3

Topic 1: All about Strategic Management
STRATEGIC MANAGEMENT: is defined as a deliberate effort by the organisation to allocate resources in such a way that the organisation could realise an above average return in order to have a competitive advantage over its competitors over long-term for the wealth maximisation of all its stakeholders. 4

Strategic Planning Process (diagram)
Vision

Mission

Strategic direction

Internal

Environmental
Analysis

External

Long-term goals

Generic strategies &
Grand strategies:
Formulation & Choices

5

The strategic planning process (explained)

• The strategic planning is a thinking stage.

•

It starts with the vision and mission statements.

• Internal and external environmental analyses are done to identify strengths, weaknesses, opportunities and threats.
• The long-term goals are formulated and then strategy selection takes place.
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Strategic Management Process
Vision

Mission
Strategic direction

Internal

Environmental
Analysis

External

Long-term goals

Generic strategies & Grand strategies: Formulation & Choices

Drivers for strategy implementation Structural drivers and instruments Strategic control
7

The strategic Management Process (explained)
• The strategic planning is a thinking stage. It starts with the vision and mission statements. Internal and external
environmental

References: • Ehlers, T & Lazenby, J. 2010. Strategic Management Southern African concepts and