Strategic Planning, Facilitation and Sony Corp.
Running head: ARTICLE & DISCUSSION
Johns Hopkins University
Master in Organizational Development
Facilitating Strategic Planning, Problems Solving and Decision Making
By Carolina Goicochea Castro
January 8, 2007
ARTICLE & DISCUSSION
Overview Introduction of Strategic Planning and Facilitation
Strategic Planning
Strategic planning is the continuous and systematic process of guiding members of an organization to make decisions about its future, develop the necessary procedures and operations to achieve that future, and determine how success will be achieved.
Oppenheim (2006) defines Strategic Planning as the methodical process by which an organization anticipates and plans for its future by undertaking an examination of the organization and its environment by those who have a stake in its future success. Strategic Planning is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions. It may employ methods like SWOT analysis to help clarify objectives and strategies. Strategic planning uses "the big picture" to pursue large scale, long term objectives. (Wikipedia - Strategic Planning, 2006). The primary motive for organizations to do strategic planning is to learn and to make decisions about the future of the organization based on that learning. The basic strategic planning process includes: 1. Identify your purpose (articulate mission and vision); 2. Assess the Situation; 3. Develop Strategies, Goals, and Objectives; 4. Identify specific approaches or strategies that must be implemented to reach each goal; 5. Identify specific action plans to implement each strategy, and 6. Monitor and update the plan. A challenge in strategic planning is to decide what bits and where bits of information will be used to support business decisions. In general, strategic plans can fail for two types of reasons: inappropriate strategy and poor implementation.
Good strategic planning is typically
Johns Hopkins University
Master in Organizational Development
Facilitating Strategic Planning, Problems Solving and Decision Making
By Carolina Goicochea Castro
January 8, 2007
ARTICLE & DISCUSSION
Overview Introduction of Strategic Planning and Facilitation
Strategic Planning
Strategic planning is the continuous and systematic process of guiding members of an organization to make decisions about its future, develop the necessary procedures and operations to achieve that future, and determine how success will be achieved.
Oppenheim (2006) defines Strategic Planning as the methodical process by which an organization anticipates and plans for its future by undertaking an examination of the organization and its environment by those who have a stake in its future success. Strategic Planning is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions. It may employ methods like SWOT analysis to help clarify objectives and strategies. Strategic planning uses "the big picture" to pursue large scale, long term objectives. (Wikipedia - Strategic Planning, 2006). The primary motive for organizations to do strategic planning is to learn and to make decisions about the future of the organization based on that learning. The basic strategic planning process includes: 1. Identify your purpose (articulate mission and vision); 2. Assess the Situation; 3. Develop Strategies, Goals, and Objectives; 4. Identify specific approaches or strategies that must be implemented to reach each goal; 5. Identify specific action plans to implement each strategy, and 6. Monitor and update the plan. A challenge in strategic planning is to decide what bits and where bits of information will be used to support business decisions. In general, strategic plans can fail for two types of reasons: inappropriate strategy and poor implementation.
Good strategic planning is typically
References: Benson, M (2006). Has The Sun Set On Sony?. Retrieved January 7, 2007, from http://www.wonova.com/11/2006/has-the-sun-set-on-sony/ Gaffney, G. (2000). What is facilitation?. Retrieved January 7, 2007, from http://www.info design.com.au/ftp/Facilitation.pdf Oppenheim, E. (2006). Strategic planning is a systematic process. Retrieved January 7, 2007, from http://strategicplan.visitrenotahoe.com/2006/11/06/strategic-planning-is-a-systematic-process/. Sony Corporation (2005). Corporate Social Responsibility Report. Retrieved January 7, 2007, from www.blf.sk/tmp/asset_cache/link/0000013022/Sony_csr_2005.pdf The Economist (2006). Sony: Playing a long game. Volume 381, Number 8504, November 18th, 2006. (p. 63-64). VG Charts (2006). The Real next Gen wars. Retrieved January 7, 2007, from http://www. vgcharts.org/?topic=PS3 Wikipedia, the free encyclopedia (2006). Strategic Planning. Retrieved January 7, 2007, from http://en.wikipedia.org/wiki/Strategic_plan. Wikipedia, the free encyclopedia (2006). Facilitation (businesses). Retrieved January 7, 2007, from http://en.wikipedia.org/wiki/Facilitation_%28business%29. Wikipedia, the free encyclopedia (2006). Sony. Retrieved January 7, http://en.wikipedia. org/wiki/Sony.