Strategic Planning for Nightingale Home Care
| Course Project | Nightingale Home Health Services | | | 2/19/2011 |
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HSM 430
February 15, 2011 Final research Paper-Week 8
Executive Summary
Nightingale Home Health Care Services is a new home health care agency that will offer a unique combination of premier home health care and community-based social services to the Bryn Mawr area in Philadelphia. Our office will be located will be established in quality office space on Main Street in Bryn Mawr, Pennsylvania and will provide the following services to clients and patient in that demographic. * Skilled Nurses * Nursing Aide * Some Social Work * Occupational, Physical, and Speech Therapy Market research indicates that there is a significant need for quality home health care services and some social services within this region and we believe that by employing competent and well-educated and trained staff and providing them with an organized and responsive management team we can become the Home Health care agency of choice in the Northwestern Pennsylvania. Bryn Mawr is also home to a renowned hospital facility, which will serve as a referral base for our agency.
Target Market The population base in Northwestern Pennsylvania is aging and more individuals are opting to stay in their own homes longer and return home following hospitalization, rather than proceeding to a nursing home. Our target market includes those patients-typically in the older bracket, who require services by home health nursing staff. These patients may also require other home health care services such as social work, in order to access needed community resources. Because Nightingale Home Health Care Services specializes in home health care, we will focus on those markets segments where we know our services are most needed. We believe that focusing on those target market that require home-based services will greatly decrease overhead.
Consumers of our services will be those individuals
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HSM 430
February 15, 2011 Final research Paper-Week 8
Executive Summary
Nightingale Home Health Care Services is a new home health care agency that will offer a unique combination of premier home health care and community-based social services to the Bryn Mawr area in Philadelphia. Our office will be located will be established in quality office space on Main Street in Bryn Mawr, Pennsylvania and will provide the following services to clients and patient in that demographic. * Skilled Nurses * Nursing Aide * Some Social Work * Occupational, Physical, and Speech Therapy Market research indicates that there is a significant need for quality home health care services and some social services within this region and we believe that by employing competent and well-educated and trained staff and providing them with an organized and responsive management team we can become the Home Health care agency of choice in the Northwestern Pennsylvania. Bryn Mawr is also home to a renowned hospital facility, which will serve as a referral base for our agency.
Target Market The population base in Northwestern Pennsylvania is aging and more individuals are opting to stay in their own homes longer and return home following hospitalization, rather than proceeding to a nursing home. Our target market includes those patients-typically in the older bracket, who require services by home health nursing staff. These patients may also require other home health care services such as social work, in order to access needed community resources. Because Nightingale Home Health Care Services specializes in home health care, we will focus on those markets segments where we know our services are most needed. We believe that focusing on those target market that require home-based services will greatly decrease overhead.
Consumers of our services will be those individuals
Bibliography: Thomas, R (2005) Marketing Health Services. Health Administration Press, Chicago Johns, Merida (2002). Information Management. Healthcare Organizational Strategic Planning Process, 4, page 104. Thomas, Richard (2005). Marketing Health Services. Healthcare Marketing Techniques, Harris, Marilyn D (1997) Handbook of Home Health Care Administration. 1, page 40 All about Home Health Care Services, (2001, August 2). Retrieved February 10th 2011, from http://www.hhsd.org/about.html The business of Home Health Care, (2006, June) Retrieved February 12, 2011 from http://www.bplans.com/home_health_care_services_business Robin, R. (2007, July 13) Marketing Healthcare Services to baby boomers. Retrieved January 29, 2011 from http://www.boomersandbeyond.biz/article1.php