Strategic Sports Marketing Process Paper
TISaacs
1-3 Short Paper:
The Strategic Sport Marketing Process
January 11, 2014
The strategic sports marketing process includes the 5 P’s of marketing; price, place, product, promotion and public relations. While researching the New England Revolution, New York Red Bulls, New York Knicks and the Detroit Piston websites I found many similarities and differences with each team’s website.
Price
Similarities: All four websites have good pricing mechanisms for their fans to purchase tickets through each individual website. All four teams have the same options as it pertains to the ability to purchase season, single, group or mini-pack tickets. Each website makes the ticket option a focal point at the top left corner of the drop down menus. …show more content…
(n.d.). The Five P 's of Marketing: Do They Apply to SEM? Part One. The Five P 's of Marketing: Do They Apply to SEM? Part One. Retrieved January 12, 2014, from http://www.searchengineguide.com/jody-nimetz/the-five-ps-of.php
Richards, L. (n.d.). What Are the 5 Pillars in Marketing?. What Are the 5 Pillars in Marketing? Retrieved January 12, 2014, from http://smallbusiness.chron.com/5-pillars-marketing-3354.html
Rovelle, D. (2012, October 25). NBA tables jersey ad talk. ESPN. Retrieved January 11, 2014, from http://espn.go.com/nba/story/_/id/8551120/nba-puts-decision-placing-ads-jerseys 3 PLUS 1 Splash | THE OFFICIAL SITE OF THE DETROIT PISTONS. (n.d.). 3 PLUS 1 Splash | THE OFFICIAL SITE OF THE DETROIT PISTONS. Retrieved January 10, 2014, from http://www.nba.com/pistons/
Tickets On Sale Now | THE OFFICIAL SITE OF THE NEW YORK KNICKS. (n.d.).Tickets On Sale Now | THE OFFICIAL SITE OF THE NEW YORK KNICKS. Retrieved January 10, 2014, from http://www.nba.com/knicks/
New England Revolution. (n.d.). New England Revolution. Retrieved January 12, 2014, from http://www.revolutionsoccer.net/
New York Red Bulls. (n.d.). New York Red Bulls. Retrieved January 12, 2014, from
1-3 Short Paper:
The Strategic Sport Marketing Process
January 11, 2014
The strategic sports marketing process includes the 5 P’s of marketing; price, place, product, promotion and public relations. While researching the New England Revolution, New York Red Bulls, New York Knicks and the Detroit Piston websites I found many similarities and differences with each team’s website.
Price
Similarities: All four websites have good pricing mechanisms for their fans to purchase tickets through each individual website. All four teams have the same options as it pertains to the ability to purchase season, single, group or mini-pack tickets. Each website makes the ticket option a focal point at the top left corner of the drop down menus. …show more content…
(n.d.). The Five P 's of Marketing: Do They Apply to SEM? Part One. The Five P 's of Marketing: Do They Apply to SEM? Part One. Retrieved January 12, 2014, from http://www.searchengineguide.com/jody-nimetz/the-five-ps-of.php
Richards, L. (n.d.). What Are the 5 Pillars in Marketing?. What Are the 5 Pillars in Marketing? Retrieved January 12, 2014, from http://smallbusiness.chron.com/5-pillars-marketing-3354.html
Rovelle, D. (2012, October 25). NBA tables jersey ad talk. ESPN. Retrieved January 11, 2014, from http://espn.go.com/nba/story/_/id/8551120/nba-puts-decision-placing-ads-jerseys 3 PLUS 1 Splash | THE OFFICIAL SITE OF THE DETROIT PISTONS. (n.d.). 3 PLUS 1 Splash | THE OFFICIAL SITE OF THE DETROIT PISTONS. Retrieved January 10, 2014, from http://www.nba.com/pistons/
Tickets On Sale Now | THE OFFICIAL SITE OF THE NEW YORK KNICKS. (n.d.).Tickets On Sale Now | THE OFFICIAL SITE OF THE NEW YORK KNICKS. Retrieved January 10, 2014, from http://www.nba.com/knicks/
New England Revolution. (n.d.). New England Revolution. Retrieved January 12, 2014, from http://www.revolutionsoccer.net/
New York Red Bulls. (n.d.). New York Red Bulls. Retrieved January 12, 2014, from