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Strategic Supply Chain Design

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Strategic Supply Chain Design
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Title: How To Do Strategic Supply-Chain Planning. Authors: Sodhi, ManMohan S. Source: MIT Sloan Management Review; Fall2003, Vol. 45 Issue 1, p69, 7p Document Type: Article Subject Terms: *BUSINESS planning *MANAGEMENT science *STRATEGIC planning *SUPPLY chains Abstract: Any company that has a global supply chain should consider introducing its strategic left hand to its operational right hand. Senior managers formulate strategy to maximize shareholder value; supply-chain planners run optimization models to minimize costs. Consider a strategic supply-chain planning exercise at a polyvinyl chloride (PVC) manufacturer that we will call Acme Vinyl Co. Acme 's North American revenues came from PVC for building (55%), packaging (15%), consumer goods (10%), the electronic industry (10%), the automotive industry (4%) and from non-PVC products (6%). Although business-strategy formulation also uses tools and flame-works, it requires much more creativity than tactical planning. For tactical supply-chain planning, the decision options and the factors affecting them (production capacity, distribution capacity, variable costs, demand forecast) are clearly defined. Optimization models for tactical supply-chain planning and models for strategic supply-chain planning differ only slightly in their design, but markedly in their use. In scenario planning, senior managers build internally consistent, alternative views of possible future outcomes. Full Text Word Count: 4476 ISSN: 1532-9194 Accession Number: 11162982 Database: Business Source Premier

How To Do Strategic Supply-Chain Planning

Senior managers formulate strategy to maximize shareholder value; supply-chain planners run optimization models to minimize costs. Combining scenario planning with supply-chain planning achieves the best of both worlds, which leads to long-term competitive



References: (n1.) Suppliers of APS technologies include SAP, i2 Technologies, Manugistics and Logility. (n2.) R.L. Breitman and J.M. Lucas, "PLANETS: A Modeling System for Business Planning," Interfaces 17 (January-February 1987): 94-106. (n3.) Optimization models can be built into spreadsheets by using the Solver feature within Excel, for instance, or by using add-on software, but these models are not comprehensive enough to take into account the scope and detail needed for a global supply-chain model. For such optimization, the cost of APS software, including implementation, may exceed $1 million. (n4.) A.M. Geoffrion and R.F. Powers, "Twenty Years of Strategic Distribution System Design: An Evolutionary Perspective," Interfaces 25 (September-October 1995): 105-127. (n5.) M.A.. Cohen and H.L. Lee, "Strategic Analysis of Integrated Production-Distribution Systems: Models and Methods," 9 of 10 3/08/05 12:20 EBSCOhost http://web12.epnet.com.simsrad.net.ocs.mq.edu.au/DeliveryPrintSave.as... Operations Research 36, no. 2 (1988): 216-228; and M. Cohen and H. Lee, "Resource Deployment Analysis of Global Manufacturing and Distribution Networks," Journal of Manufacturing and Operations Management 2, no. 2 (1989): 81-104. (n6.) R. Breitman and J. Lucas, "PLANETS: A Modeling System for Business Planning," Interfaces 17 (January-February 1987): 94-106. (n7.) B. Arntzen, G. Brown, T. P. Harrison and L. Trafton, "Global Supply-Chain Management at Digital Equipment Corporation," Interfaces 25 (January 1995): 69-93. (n8.) A. Macdonald and D. Beavis, "Seize the Moment -- Radical Supply Chain Integration as a Means of Increasing Shareholder Value and Enabling Acquisitions To Deliver on Their Promises," Manufacturing Engineer 80, no. 4 (2001): 175-178; C. Farrell and R. Melcher, "The Lofty Price of Getting Hitched," Business Week, Dec. 7, 1997; and D. Henry, "Mergers: Why Most Big Deals Don 't Pay Off," Business Week, Oct. 14, 2002, 72-78. (n9.) B. Arntzen, G. Brown, T.P. Harrison and L. Trafton, "Global Supply-Chain Management at Digital Equipment Corporation," Interfaces 25 (January 1995): 69-93; J. Muller, "Compaq Will Buy Digital in a Record $9.6b Deal," Boston Globe, Jan. 27, 1998, p. A1; and "Compaq To Acquire Digital for $9.6 Billion," Compaq press release, Jan. 26, 1998, New York, http://h18020.www1.hp.com/newsroom/pr/1998/pr260198c.html. (n10.) D.J. Frayer and R.M. Monczka, "Enhanced Strategic Competitiveness Through Global Supply Chain Management," Annual Conference Proceedings of the Council of Logistics Management (Oak Brook, Illinois: Council of Logistics Management, October 1997): 433-441. (n11.) J. Greenbaum, "SCM Is Dead, Long Live SCM," July 16, 2002, http://itmanagement.earthweb.com/columns/entad/article.php/ 1407831. (n12.) A.P. de Geus, "The Living Company" (Harvard Business School Press: Boston, 1997), 69. (n13.) H. Mintzberg, "The Rise and Fall of Strategic Planning" (New York: Free Press, 1994). (n14.) See M. Porter, "Competitive Advantage: Creating and Sustaining Superior Performance" (Free Press: New York, 1985); B. Melzer, "The Uncertainty Principle," CIO Insight, June 1, 2001, www.cioinsight.com; and H. Kahn, "Thinking About the Unthinkable" (New York: Horizon Press, 1962). (n15.) E. Larsen, "What Is Scenario Planning?" teaching note, Cass Business School, London, 2000; P. Schwarz, "The Art of the Long View: Paths to Strategic Insight for Yourself and Your Company" (New York: Doubleday, 1991); P.J.H. Schoemaker, "Multiple Scenario Development: Its Conceptual and Behavioral Foundation," Strategic Management Journal 14 (March 1993): 193-213; and P.J.H. Schoemaker, "Scenario Planning: A Tool for Strategic Thinking," Sloan Management Review 36 (winter 1995): 25-40. (n16.) T.F. Mandel and I. Wilson, "How Companies Use Scenarios: Practices and Prescriptions," SRI International, Menlo Park, California, report no. 822, spring 1993. (n17.) H. Mintzberg, "Planning on the Left Side and Managing on the Right," Harvard Business Review 54 (July-August 1976): 49-59. Also published as H. Mintzberg, "Planning on the Left Side, Managing on the Right," in "Mintzberg on Management: Inside Our Strange World of Organizations" (New York, Free Press, 1989), pp. 43-55. ~~~~~~~~ By ManMohan S. Sodhi ManMohan S. Sodhi is an associate professor of supply-chain management at Cass Business School in London. Contact him at m.sodhi@city.ac.uk. Copyright of MIT Sloan Management Review is the property of Sloan Management Review. Copyright of PUBLICATION is the property of PUBLISHER. The copyright in an individual article may be maintained by the author in certain cases. Content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder 's express written permission. However, users may print, download, or email articles for individual use. Source: MIT Sloan Management Review, Fall2003, Vol. 45 Issue 1, p69, 7p Item: 11162982 10 of 10 3/08/05 12:20

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