Strategically Plan Design For In-N-Cut's
Basic Marketing Concepts
Homework #1
Chapter #1
Monday, September 1, 2014
Ana Belen Croston
200144449
1. Describe In-N-Out in terms of the value it provides for costumers
Costumers find valuable In-N-Out food because of the quality of the food and service that they receive. They find a valuable experience going and buying a Hamburger, Fries and Shakes. Having a small menu can be helpful for the employees as they can learn quickly and perform better. Having one of the best costumer services, In-N-Out enjoys a pretty high value for costumers, consumers often compare benefits VS cost and they found multiple benefits and a low cost in this establishment. Aside of having a great value, In-N-Out maintains great customer satisfaction meeting …show more content…
By having fewer stores to take care, In-N-Out can focus on their logo “Quality you can taste”. As the others companies expand their businesses, the more In-N-Out remains with the same kind of quality, services and products. That’s why they are at the top of the pyramid, costumers really like their services. By having fewer stores they keep their costumers craving for their hamburgers, which, when they have it they meet their expectations and beyond satisfaction. By policy, a new store can be opened if a well-trained staff is produced and also if they have distribution centers around. Because of the good products and services they don’t have to spend that much in advertisement. They clients do that job for them without even paying them because when a costumer leaves happy then he or she tells friends to go and try. Also, various celebrities have been seen taking orders there and going with their friends. When prospective-costumers hear about In-N-Out they hear all good comments and that makes them desperate to taste and go the restaurant, they have set a high expectation for this establishment because of comments. When they get there they see, taste and confirm these expectations. So I think it is a good strategy to have a few establishments because it keeps them focus on their slogan, “Quality that you can taste”, which others stores forget in order to get more
Homework #1
Chapter #1
Monday, September 1, 2014
Ana Belen Croston
200144449
1. Describe In-N-Out in terms of the value it provides for costumers
Costumers find valuable In-N-Out food because of the quality of the food and service that they receive. They find a valuable experience going and buying a Hamburger, Fries and Shakes. Having a small menu can be helpful for the employees as they can learn quickly and perform better. Having one of the best costumer services, In-N-Out enjoys a pretty high value for costumers, consumers often compare benefits VS cost and they found multiple benefits and a low cost in this establishment. Aside of having a great value, In-N-Out maintains great customer satisfaction meeting …show more content…
By having fewer stores to take care, In-N-Out can focus on their logo “Quality you can taste”. As the others companies expand their businesses, the more In-N-Out remains with the same kind of quality, services and products. That’s why they are at the top of the pyramid, costumers really like their services. By having fewer stores they keep their costumers craving for their hamburgers, which, when they have it they meet their expectations and beyond satisfaction. By policy, a new store can be opened if a well-trained staff is produced and also if they have distribution centers around. Because of the good products and services they don’t have to spend that much in advertisement. They clients do that job for them without even paying them because when a costumer leaves happy then he or she tells friends to go and try. Also, various celebrities have been seen taking orders there and going with their friends. When prospective-costumers hear about In-N-Out they hear all good comments and that makes them desperate to taste and go the restaurant, they have set a high expectation for this establishment because of comments. When they get there they see, taste and confirm these expectations. So I think it is a good strategy to have a few establishments because it keeps them focus on their slogan, “Quality that you can taste”, which others stores forget in order to get more