Rockwell Center, Makati City
STRATEGIC MANAGEMENT
Ateneo-Regis MBA Program
Revised: March 2012
CENTRAL MANAGEMENT CLUSTER
Ateneo Graduate School of Business
Ateneo-Regis MBA Program
Rockwell Center, Makati City
COURSE TITLE:
STRATEGIC MANAGEMENT
COURSE CODE:
STRAMA
COURSE DESCRIPTION AND OBJECTIVES:
This is the capstone course for the MBA program. It aims to enable the learner develop and implement strategic cross-functional decisions towards the attainment of their organization’s vision, mission and objectives using strategic management principles and integrating knowledge and skills learned from the other MBA courses.
The learner will learn to do strategy formulation, implementation and evaluation, as well as to use various analytical frameworks and tools that can aid managers in decision making. Through this course, the learner’s strategic thinking capability is expected to be strengthened in critically analyzing and integrating information about the company’s external and internal environment in the local and global context, and to use this in formulating and implementing innovative strategies towards building a sustainable competitive advantage. The learners will likewise be made to understand the different strategy choices and to evaluate strategic management issues and concepts that are important. This course also aims to promote ethical business decisions, the practice of corporate social responsibility and making a contribution towards nation building.
LEARNING OUTCOMES:
Upon completion of this course, learners are expected to:
1. Develop vision and mission statements that are ethically sound and that take into consideration corporate social responsibility and nation-building dimensions;
2. Identify strategic issues and relevant external and internal factors that need to be addressed by the company;
3. Develop strategic and financial objectives;
4. Formulate appropriate