Strategies For Effective Cross-Cultural Communication Analysis

In this video source, Kristen Messerli, owner of cultural outreach, is interviewing Maria Lopez-Knowles a chief marketing officer for Entravision on cross-cultural communication strategies. Maria has worked for over 30 years in community marketing and research in the ever-growing Hispanic population Maria’s primary viewpoint is to focus on the duality between generations within the Hispanic culture in the U.S. She further explains this through breaking down the generations in language and context of their marketing and document contents. For example, in the 2nd generation we see bilingual capabilities build towards speaking complete English as they progress to the 3rd and 4th generations. She also focuses on the cultural nuance within each generation. Where their motivation stems from and what they focus on the most. Knowing this information, she can make effective connections with her targeted market.
I find this source credible based on Maria’s length of experience, knowledge and awarded study. Her serious and informal content was also factual and current to the times, which is well supported by logic and research. The sources tone was strong yet respectful and her delivery concise and proficiently delivered.

MESSERLI, K. (2017, October 31). Expert Interview: Strategies for Effective Cross-Cultural Communication. Retrieved February 04, 2018, from
He has obtained a doctorate in Organizational Behavior and master’s in Psychology from Harvard University along with a masters and bachelor’s degree in International Affairs. Along with being a professor he is also an author of several Harvard Business articles and award winning international business books. With a background as distinguished as this I do feel this author is qualified and holds sufficient and credible evidence. The authors tone and logic were professional with a sense of