Strategies Management Aanalysis
Table of Contents
TABLE OF CONTENTS…………………………………………………………………..1 - 2
EXECUTIVE SUMMARY……………………………………………………………………3 1.0 INTRODUCTION……………………………………………………………………..4 - 5 2.0 BRIEF HISTORY OF STARBUCKS 3.1 Era before Howard Schultz…………………………………………………….6 - 7 3.2 Era with Howard Schultz………………………………………………………….7 3.0 TASK A - MARKET ENVIRONMENT ANALYSIS OF STARBUCKS COFFEE MALAYSIA 4.3 PESTEL Analysis – XXX ARE KEY DRIVERS 4.4.1 Political…………………………………………………………………. 4.4.2 Economic……………………………………………………………….. 4.4.3 Social……………………………………………………………………. 4.4.4 Technological………………………………………………………........ 4.4.5 Environment…………………………………………………………….. 4.4.6 Legal 4.4 PORTER FIVE FORCES ANALYSIS 4.5.7 Threat of new competition 4.5.8 Threat of substitute products or services 4.5.9 Bargaining power of customers / buyers 4.5.10 Bargaining power of suppliers 4.5.11 Intensity of competitive rivalry
4.5 CRITICAL KEY SUCCESS FACTORS 4.6 SWOT 4.0 TASK B 5.7 Competitive Advantages 5.8.12 Financial Resources 5.8.13 Human Resources 5.8.14 Physical Resources 5.8.15 Intangible Resources& Competences of Starbucks 5.0 TASK C 6.8 Strategies Adopt By Starbucks 6.9 SWOT strategies identified 6.10.16 Strength 6.10.17 Weakness 6.10.18 Opportunities 6.10.19 Threat 6.0 Summary 7.0 References 8.0 Appendix
Executive Summary
This assignment is to evaluate conditions in the market environment that Starbucks occupies by using appropriate analytical tools. The market environment are included a combination of the Coffee Beverage Sales industry itself which is the micro environment and Starbucks operates in international segment which is the Marco environment.
In this assignment, the discussion is based on Malaysia Starbucks.
TABLE OF CONTENTS…………………………………………………………………..1 - 2
EXECUTIVE SUMMARY……………………………………………………………………3 1.0 INTRODUCTION……………………………………………………………………..4 - 5 2.0 BRIEF HISTORY OF STARBUCKS 3.1 Era before Howard Schultz…………………………………………………….6 - 7 3.2 Era with Howard Schultz………………………………………………………….7 3.0 TASK A - MARKET ENVIRONMENT ANALYSIS OF STARBUCKS COFFEE MALAYSIA 4.3 PESTEL Analysis – XXX ARE KEY DRIVERS 4.4.1 Political…………………………………………………………………. 4.4.2 Economic……………………………………………………………….. 4.4.3 Social……………………………………………………………………. 4.4.4 Technological………………………………………………………........ 4.4.5 Environment…………………………………………………………….. 4.4.6 Legal 4.4 PORTER FIVE FORCES ANALYSIS 4.5.7 Threat of new competition 4.5.8 Threat of substitute products or services 4.5.9 Bargaining power of customers / buyers 4.5.10 Bargaining power of suppliers 4.5.11 Intensity of competitive rivalry
4.5 CRITICAL KEY SUCCESS FACTORS 4.6 SWOT 4.0 TASK B 5.7 Competitive Advantages 5.8.12 Financial Resources 5.8.13 Human Resources 5.8.14 Physical Resources 5.8.15 Intangible Resources& Competences of Starbucks 5.0 TASK C 6.8 Strategies Adopt By Starbucks 6.9 SWOT strategies identified 6.10.16 Strength 6.10.17 Weakness 6.10.18 Opportunities 6.10.19 Threat 6.0 Summary 7.0 References 8.0 Appendix
Executive Summary
This assignment is to evaluate conditions in the market environment that Starbucks occupies by using appropriate analytical tools. The market environment are included a combination of the Coffee Beverage Sales industry itself which is the micro environment and Starbucks operates in international segment which is the Marco environment.
In this assignment, the discussion is based on Malaysia Starbucks.
References: http://www.123helpme.com/starbucks-coffee-company-view.asp?id=167382 http://www.berjaya.com/pdf/beritajaya/bissue1-2011_page01-24.pdf http://www.coffee.org/articles/index.php?art=141 http://en.wikipedia.org/wiki/Starbucks http://www.catalogs.com/info/food/the-history-of-starbucks.html http://www.twoop.com/food_drink/archives/2005/10/starbucks_coffee_company.html http://www.voteforus.com/starbuckshistory.html http://www.ukessays.com/essays/marketing/starbucks-coffee.php 11.0 Appendix