Strategies of Square and Unilever
Square Background:
SQUARE, today symbolizes a name - a state of mind. Fifty years of hard work, passion and commitment have brought us where we are today from the very inception in 1958, when Square Pharmaceuticals Ltd, the flagship company of Square Group, was established. Today Square Group has burgeoned into one of the top-line esteemed conglomerates in Bangladesh.
Square Toiletries Ltd. started its journey in 1988 with a single product as a separate division of Square Pharmaceuticals.
In 1994, Square Toiletries Ltd. became a Private Ltd. Company.
At present, STL is the country 's leading manufacturer of international quality cosmetics and toiletries with 20 brands and more than 55 products covering a wide range of categories like skin care, hair care, oral care, baby care, fabric care, scourers, male grooming and OTC.
Besides core business functions STL has long been taking active part in different philanthropic activities like employment generation program for vulnerable community, financial aid to disadvantaged and natural disaster affected people, helping acid victims, tree plantation, creating mass awareness on health and hygiene issues, supporting in education and various local community programs and many more.
Vision:
We attempt to understand the unique needs of the consumer and translate that needs into products which satisfies them in the form of quality products, high level of service and affordable price range in a unique way.
Mission: * To treasure consumer understanding as one of our most valued assets and thereby exerting every effort to understand consumers ' dynamic requirements to enable us in offering maximum satisfaction. * To offer consumer products at affordable price by strictly maintaining uncompromising stance with quality. With continuous R&D and innovation we strive to make our products complying with international quality standards. * To maintain a congenial working environment to build and develop the
SQUARE, today symbolizes a name - a state of mind. Fifty years of hard work, passion and commitment have brought us where we are today from the very inception in 1958, when Square Pharmaceuticals Ltd, the flagship company of Square Group, was established. Today Square Group has burgeoned into one of the top-line esteemed conglomerates in Bangladesh.
Square Toiletries Ltd. started its journey in 1988 with a single product as a separate division of Square Pharmaceuticals.
In 1994, Square Toiletries Ltd. became a Private Ltd. Company.
At present, STL is the country 's leading manufacturer of international quality cosmetics and toiletries with 20 brands and more than 55 products covering a wide range of categories like skin care, hair care, oral care, baby care, fabric care, scourers, male grooming and OTC.
Besides core business functions STL has long been taking active part in different philanthropic activities like employment generation program for vulnerable community, financial aid to disadvantaged and natural disaster affected people, helping acid victims, tree plantation, creating mass awareness on health and hygiene issues, supporting in education and various local community programs and many more.
Vision:
We attempt to understand the unique needs of the consumer and translate that needs into products which satisfies them in the form of quality products, high level of service and affordable price range in a unique way.
Mission: * To treasure consumer understanding as one of our most valued assets and thereby exerting every effort to understand consumers ' dynamic requirements to enable us in offering maximum satisfaction. * To offer consumer products at affordable price by strictly maintaining uncompromising stance with quality. With continuous R&D and innovation we strive to make our products complying with international quality standards. * To maintain a congenial working environment to build and develop the
References: * http://www.squaretoiletries.com/manufacturing_unit.php * http://www.scribd.com/doc/33888729/Strategic-analysis-of-UNILEVER-BD-Ltd * www.wikipedia.org/wiki/unilever * www.unilever.com.bd * www.squaregroup.com.bd * Marketing report of Unilever Bangladesh Ltd.