Strategy 1 
TABLE OF CONTENT
1. INTRODUCTION Pg 1
2. MACRO ANALYSIS Pg 4
3. S.W.O.T ANALYSIS Pg 5
4. PORTER FIVE FORCES ANALYSIS Pg 6-7
5. TREND IN CADBURY Pg 8 6. CONCLUSION Pg 10
Introduction
In this report the history of Cadbury company that its origin, location, its management structure, products of company are listed. Cadbury as the name suggest is a brand in itself. The Cadbury comes to origin in 1824 in Birmingham where john Cadbury opened a grocers shop in Ball Street. As he was against alcohol so he served tea, coffee, cocoa and drinking chocolate. After that in 1831 he started manufacturing cocoa and chocolate. In 1840 his brother joined the company and thus Cadbury brothers came into existence. After that in 1860 founder John Cadbury retired and his son Richard and George took away the company. In 1897 they launched first milk chocolate bar and in 1905 they launched dairy milk which is very popular among people till today. Later on in 1921 Cadbury first expanded overseas in Tasmania.In1930 they became the 24th largest firm in Britain. Then in 1969 Cadbury joined hand with Schweppes and now Cadbury became Cadbury Schweppes. But this partnership got broken in 2008 and both separate their confectionary and drink business. (news.bbc.co.uk/2/hi/uk.new/England)
The chocolate market in India has a production volume of 30,800 tones. The Indian candy market is valued around $664 million with $461 million of sugar confectionary and $ 203 million of chocolate confectionary. Indian chocolate industry is estimated US $400 million and it is growing at the rate of 18%per annum. The Cadbury recorded a
1. INTRODUCTION Pg 1
2. MACRO ANALYSIS Pg 4
3. S.W.O.T ANALYSIS Pg 5
4. PORTER FIVE FORCES ANALYSIS Pg 6-7
5. TREND IN CADBURY Pg 8 6. CONCLUSION Pg 10
Introduction
In this report the history of Cadbury company that its origin, location, its management structure, products of company are listed. Cadbury as the name suggest is a brand in itself. The Cadbury comes to origin in 1824 in Birmingham where john Cadbury opened a grocers shop in Ball Street. As he was against alcohol so he served tea, coffee, cocoa and drinking chocolate. After that in 1831 he started manufacturing cocoa and chocolate. In 1840 his brother joined the company and thus Cadbury brothers came into existence. After that in 1860 founder John Cadbury retired and his son Richard and George took away the company. In 1897 they launched first milk chocolate bar and in 1905 they launched dairy milk which is very popular among people till today. Later on in 1921 Cadbury first expanded overseas in Tasmania.In1930 they became the 24th largest firm in Britain. Then in 1969 Cadbury joined hand with Schweppes and now Cadbury became Cadbury Schweppes. But this partnership got broken in 2008 and both separate their confectionary and drink business. (news.bbc.co.uk/2/hi/uk.new/England)
The chocolate market in India has a production volume of 30,800 tones. The Indian candy market is valued around $664 million with $461 million of sugar confectionary and $ 203 million of chocolate confectionary. Indian chocolate industry is estimated US $400 million and it is growing at the rate of 18%per annum. The Cadbury recorded a